Yashar Atefi
Yashar Atefi
Associate Professor of Marketing, University of Denver
Verified email at - Homepage
Cited by
Cited by
The future of buyer–seller interactions: A conceptual framework and research agenda
M Ahearne, Y Atefi, SK Lam, M Pourmasoudi
Journal of the Academy of Marketing Science, 1-24, 2022
Sales force leadership during strategy implementation: A social network perspective
B Hayati, Y Atefi, M Ahearne
Journal of the Academy of Marketing Science 46, 612-631, 2018
Attitude toward brand: An integrative look at mediators and moderators
M Najmi, Y Atefi, SA Mirbagheri
Academy of Marketing Studies Journal 16 (1), 111, 2012
Does selective sales force training work?
Y Atefi, M Ahearne, JG Maxham III, DT Donavan, BD Carlson
Journal of Marketing Research 55 (5), 722-737, 2018
Open negotiation: The back-end benefits of salespeople’s transparency in the front end
Y Atefi, M Ahearne, S Hohenberg, Z Hall, F Zettelmeyer
Journal of Marketing Research 57 (6), 1076-1094, 2020
The allure of the hidden: How product unveiling confers value
VM Patrick, Y Atefi, H Hagtvedt
International Journal of Research in Marketing 34 (2), 430-441, 2017
Housing affordability: A study of real estate market in Iran
Y Atefi, F Minooei, R Dargahi
28th International System Dynamics Conference, Seoul, 2010
Measuring peer effects in sales research: A review of challenges and remedies
Y Atefi, M Pourmasoudi
Journal of Personal Selling & Sales Management 39 (3), 264-274, 2019
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization
C Homburg, TR Schyma, S Hohenberg, Y Atefi, RCM Ruhnau
Journal of the Academy of Marketing Science 52 (2), 306-328, 2024
Information disclosure in negotiating with informed customers
M Ahearne, Y Atefi, Z Hall, S Hohenberg, F Zettelmeyer
Marketing Science Institute Working Paper Series, 2019
Leveraging Customer-Sales Force Interactions To Create Future Value for the Firm
Y Atefi
Generational expectations of incentives: Effective rewards for a rapidly changing workforce
A Schweyer, A Presslee, Y Atefi
Incentive Research Foundation, 2023
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