| An Examination of Social Influence on Shopper Behavior Using Video Tracking Data X Zhang, S Li, R Burke, A Leykin Journal of Marketing 78 (5), 24-41, 2014 | 195 | 2014 |
| Modeling the effects of dynamic group influence on shopper zone choice, purchase conversion, and spending X Zhang, S Li, RR Burke Journal of the Academy of Marketing Science 46, 1089-1107, 2018 | 22 | 2018 |
| Modeling the Dynamic Influence of Group Interaction and the Store Environment on Shopper Preferences and Purchase Behavior X Zhang, S Li, R Burke INFORMS Marketing Science conference, 2012 | 4 | 2012 |
| Effects of store fixture shape at retail checkout: Evidence from field and online studies X Zhang, K Zhang, S Li, D Koenitz Production and Operations Management 32 (10), 3158-3173, 2023 | 2 | 2023 |
| Picking out the Buyers from the Browsers X Zhang, S Li, R Burke, A Leykin INFORMS Marketing Science conference, 2009 | | 2009 |
| Shopping path and In-store Purchase Conversion under Latent Shopping Orientation X Zhang, S Li, R Burke, A Leykin INFORMS Marketing Science Conference, 2008 | | 2008 |
