Self-branding,‘micro-celebrity’and the rise of social media influencers S Khamis, L Ang, R Welling Celebrity studies 8 (2), 191-208, 2017 | 1932 | 2017 |
Customer retention management processes: A quantitative study L Ang, F Buttle European journal of marketing 40 (1/2), 83-99, 2006 | 412 | 2006 |
Community relationship management and social media L Ang Journal of Database Marketing & Customer Strategy Management 18, 31-38, 2011 | 363 | 2011 |
Lemons on the Web: A signalling approach to the problem of trust in Internet commerce BC Lee, L Ang, C Dubelaar Journal of economic psychology 26 (5), 607-623, 2005 | 178 | 2005 |
Managing for successful customer acquisition: An exploration L Ang, F Buttle Journal of Marketing Management 22 (3-4), 295-317, 2006 | 127 | 2006 |
To trust or not to trust? A model of internet trust from the customer's point of view L Ang, C Dubelaar, BC Lee | 120 | 2001 |
CRM software applications and business performance L Ang, F Buttle Journal of Database Marketing & Customer Strategy Management 14, 4-16, 2006 | 115 | 2006 |
Sales force automation: review, critique, research agenda F Buttle, L Ang, R Iriana International Journal of Management Reviews 8 (4), 213-231, 2006 | 110 | 2006 |
Single versus multiple measurement of attitudes: A meta-analysis of advertising studies validates the single-item measure approach L Ang, M Eisend Journal of Advertising Research 58 (2), 218-227, 2018 | 94 | 2018 |
Self-branding,‘micro-celebrity’and the rise of Social Media Influencers. Celebrity Studies, 8 (2), 191–208 S Khamis, L Ang, R Welling | 89 | 2017 |
Principles of integrated marketing communications L Ang Cambridge University Press, 2014 | 89* | 2014 |
Does organisational culture influence CRM's financial outcomes? R Iriana, F Buttle, L Ang Journal of Marketing Management 29 (3-4), 467-493, 2013 | 69 | 2013 |
Is SCRM really a good social media strategy? L Ang Journal of Database Marketing & Customer Strategy Management 18, 149-153, 2011 | 68 | 2011 |
ROI on CRM: a customer-journey approach L Ang, FA Buttle Conference Proceedings of IMP Conference, Perth, Australia, 2002 | 66 | 2002 |
Product recall, brand equity, and future choice C Korkofingas, L Ang Journal of Marketing Management 27 (9-10), 959-975, 2011 | 56 | 2011 |
Explaining celebrity match-up: Co-activation theory of dominant support LKA Ang, C Dubelaar Macquarie Graduate School of Management, 2006 | 54 | 2006 |
Complaints-handling processes and organisational benefits: An ISO 10002-based investigation L Ang, F Buttle Journal of Marketing Management 28 (9-10), 1021-1042, 2012 | 50 | 2012 |
Managing customer profitability using portfolio matrices L Ang, B Taylor Journal of Database Marketing & Customer Strategy Management 12, 298-304, 2005 | 47 | 2005 |
The creative search for an insight in account planning: An absorptive capacity approach J Parker, L Ang, S Koslow Journal of Advertising 47 (3), 237-254, 2018 | 45 | 2018 |
Influencing perceptions of trustworthiness in Internet commerce: A rational choice framework L Ang, BC Lee Fifth CollECTer Conference on Electronic Commerce, 1-12, 2000 | 44 | 2000 |