| Student Perceptions Towards the use of YouTube as An Educational Tool for Learning and Tutorials ET Maziriri, P Gapa, T Chuchu International Journal of Instruction 13 (2), 119-138, 2020 | 207 | 2020 |
| The influence of store environment on brand attitude, brand experience and purchase intention T Chuchu, M Venter de Villiers, R Chinomona South African Journal of Business Management 49 (1), 1-8, 2018 | 95 | 2018 |
| The Conception of Consumer Perceived Risk towards Online Purchases of Apparel and an Idiosyncratic Scrutiny of Perceived Social Risk: A Review of Literature ET Maziriri, T Chuchu International Review of Management and Marketing 7 (3), 257-365, 2017 | 89 | 2017 |
| Threats, Challenges, And Opportunities for Open Universities and Massive Online Open Courses in The Digital Revolution M Nascimento Cunha, T Chuchu, ET Maziriri International Journal of Emerging Technologies in Learning 15 (12), 191-204, 2020 | 77* | 2020 |
| Celebrity endorsement Advertising: Brand awareness, brand recall, brand loyalty as antecedence of South African young consumers' purchase behaviour T Ndlela, T Chuchu Journal of Economics and Behavioral Studies 8 (2 (J)), 79-90, 2016 | 68 | 2016 |
| Examining the usage of Instagram as a source of information for young consumers when determining tourist destinations CIV Gumpo, T Chuchu, ET Maziriri, NW Madinga South African Journal of Information Management 22 (1), 1-11, 2020 | 51 | 2020 |
| Exploring the impact of brand awareness, brand loyalty and brand attitude on purchase intention in online shopping L Machi, P Nemavhidi, T Chuchu, B Nyagadza, MV de Villiers International Journal of Research in Business and Social Science (2147-4478 ˇK, 2022 | 43 | 2022 |
| An examination of the determinants of the adoption of mobile applications as learning tools for higher education students T Chuchu, TT Ndoro International Journal of Interactive Mobile Technologies 13 (3), 53-67, 2019 | 42 | 2019 |
| How user-generated content advertising influences consumer attitudes, trust and purchase intention of products and services D Demba, N Chiliya, T Chuchu, T Ndoro Communicare : Journal for Communication Sciences in Southern Africa 38 (1 ˇK, 2019 | 38 | 2019 |
| An Investigation of The Impact of Financial Literacy and Financial Socialization on Financial Satisfaction: Mediating Role of Financial Risk Attitude NW Madinga, ET Maziriri, T Chuchu, ZN Magoda Global Journal of Emerging Market Economies (SAGE, USA) 14 (1), 60-75, 2022 | 34 | 2022 |
| Antecedents of psychological well-being among workers within SMEs in the Gauteng Province, South Africa ET Maziriri, T Chuchu, NW Madinga SA Journal of Industrial Psychology 45 (0), 1-13, 2019 | 32* | 2019 |
| Using ˇ§Memesˇ¨ as a Marketing Communication Tool in Connecting with Consumers within the Age of Digital Connectivity S Vasile, L Mototo, T Chuchu International Review of Management and Marketing 11 (3), 30-35, 2021 | 30 | 2021 |
| An Application of Internal Marketing for Sustainable Competitive Advantage in Johannesburg Construction Firms WA Gwinji, N Chiliya, T Chuchu, T Ndoro African Journal of Business and Economic Research 15 (1), 183 ˇV 200, 2020 | 28 | 2020 |
| Prognosticating anthropomorphic chatbots' usage intention as an e-banking customer service gateway: cogitations from Zimbabwe B Nyagadza, A Muposhi, G Mazuruse, T Makoni, T Chuchu, ET Maziriri, ... PSU Research Review (Emerald, UK) 8 (2), 356-372, 2024 | 26 | 2024 |
| The impact of airport experience on international touristsˇ¦ revisit intention: a South African case T Chuchu GeoJournal of Tourism and Geosites, 29 (2), 414ˇV427, 2020 | 26 | 2020 |
| To vote or not to vote: Marketing factors influencing the voting intention of university students in Johannesburg A Morar, M Venter, T Chuchu Journal of Economics and Behavioral Studies 7 (6), 81-93, 2015 | 26 | 2015 |
| An Application of the Marketing Mix and Online Marketing as a Business Strategy for SMME Cafés in South Africa M Gujral, M Rauzela, T Chuchu Journal of Economics and Behavioral Studies 8 (3), 14-25, 2016 | 25 | 2016 |
| Innovation conviction, innovation mindset and innovation creed as precursors for the need for achievement and women's entrepreneurial success in South Africa: entrepreneurial ˇK ET Maziriri, B Nyagadza, T Chuchu European Journal of Innovation Management (Emerald Insight, UK) 27 (4 ˇK, 2024 | 24 | 2024 |
| Facebook Communication and Marketing Influence on Decision-Making and Choice of University Student Representatives: A Studentˇ¦s Perspective T Chininga, E Rungani, N Chiliya, T Chuchu Romanian Journal of Communication and Public Relations 21 (2), 7-21, 2019 | 23 | 2019 |
| Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers ET Maziriri, TF Rukuni, T Chuchu Cogent Business & Management (Taylor & Francis, UK) 8 (1), 1-27, 2021 | 22 | 2021 |
Prof. Eugine Tafadzwa MaziririAssociate Professor, Department of Management and Entrepreneurship, University of the Western CapeVerified email at uwc.ac.za
