| Interactive functions and their impacts on the appeal of Internet presence sites. S Ghose, W Dou Journal of Advertising research 38 (2), 29-43, 1998 | 944 | 1998 |
| Segmenting consumers based on the benefits and risks of Internet shopping A Bhatnagar, S Ghose Journal of Business Research 57 (12), 1352-1360, 2004 | 639 | 2004 |
| Reciprocal spillover effects: A strategic benefit of brand extensions S Balachander, S Ghose Journal of Marketing 67 (1), 4-13, 2003 | 607 | 2003 |
| A latent class segmentation analysis of e-shoppers A Bhatnagar, S Ghose Journal of business research 57 (7), 758-767, 2004 | 546 | 2004 |
| Typology of online shoppers AK Kau, YE Tang, S Ghose Journal of consumer marketing 20 (2), 139-156, 2003 | 514 | 2003 |
| Online information search termination patterns across product categories and consumer demographics A Bhatnagar, S Ghose Journal of Retailing 80 (3), 221-228, 2004 | 295 | 2004 |
| When choice models fail: Compensatory models in negatively correlated environments EJ Johnson, RJ Meyer, S Ghose Journal of Marketing Research 26 (3), 255-270, 1989 | 241 | 1989 |
| Comparing the predictive performance of a neural network model with some traditional market response models CG Dasgupta, GS Dispensa, S Ghose International Journal of Forecasting 10 (2), 235-244, 1994 | 184 | 1994 |
| Marketing analytics: Methods, practice, implementation, and links to other fields SL France, S Ghose Expert Systems with Applications 119, 456-475, 2019 | 116 | 2019 |
| Motivating retail marketing effort: Optimal contract design SK Mukhopadhyay, X Su, S Ghose Production and operations Management 18 (2), 197-211, 2009 | 99 | 2009 |
| Forecast information and traditional retailer performance in a dual-channel competitive market R Yan, S Ghose Journal of Business Research 63 (1), 77-83, 2010 | 91 | 2010 |
| Perceptual positioning of international, national and private brands in a growing international market: An empirical study S Ghose, O Lowengart Journal of Brand Management 9, 45-62, 2001 | 80 | 2001 |
| Bundling products to success: The influence of complementarity and advertising R Yan, C Myers, J Wang, S Ghose Journal of Retailing and Consumer Services 21 (1), 48-53, 2014 | 78 | 2014 |
| An analysis of frequency and duration of search on the Internet A Bhatnagar, S Ghose The Journal of Business 77 (2), 311-330, 2004 | 78 | 2004 |
| A dynamic nonlinear model of online retail competition using cusp catastrophe theory W Dou, S Ghose Journal of Business Research 59 (7), 838-848, 2006 | 74 | 2006 |
| Consumer choice and preference for brand categories S Ghose, O Lowengart Journal of Marketing Analytics 1, 3-17, 2013 | 54 | 2013 |
| Elimination by dimensions DH Gensch, S Ghose Journal of Marketing Research 29 (4), 417-429, 1992 | 53 | 1992 |
| Measuring tourist satisfaction with destination attributes S Ghose, M Johann Journal of Management and Financial Sciences, 9-22, 2018 | 52 | 2018 |
| Internet adoption as a two-stage transition: converting internet non-users to internet users and to online buyers S Roy, S Ghose International Journal of Market Research 48 (3), 321-349, 2006 | 50 | 2006 |
| Reward points, profit sharing, and valuable coordination mechanism in the O2O era R Yan, Z Pei, S Ghose International Journal of Production Economics 215, 34-47, 2019 | 41 | 2019 |
