| Motivating salespeople to sell new products: The relative influence of attitudes, subjective norms, and self-efficacy FQ Fu, KA Richards, DE Hughes, E Jones Journal of marketing 74 (6), 61-76, 2010 | 271 | 2010 |
| Managing the drivers of organizational commitment and salesperson effort: An application of Meyer and Allen's three-component model FQ Fu, W Bolander, E Jones Journal of Marketing Theory and Practice 17 (4), 335-350, 2009 | 233 | 2009 |
| The moderating effect of perceived product innovativeness and product knowledge on new product adoption: An integrated model FQ Fu, MT Elliott Journal of Marketing Theory and Practice 21 (3), 257-272, 2013 | 175 | 2013 |
| Better together: Trait competitiveness and competitive psychological climate as antecedents of salesperson organizational commitment and sales performance WA Schrock, DE Hughes, FQ Fu, KA Richards, E Jones Marketing letters 27, 351-360, 2016 | 134 | 2016 |
| Cross-cultural differences in the adoption of social media DA Alsaleh, MT Elliott, FQ Fu, R Thakur Journal of Research in Interactive Marketing 13 (1), 119-140, 2019 | 123 | 2019 |
| The motivation hub: Effects of goal setting and self-efficacy on effort and new product sales FQ Fu, KA Richards, E Jones Journal of Personal Selling & Sales Management 29 (3), 277-292, 2009 | 116 | 2009 |
| Effects of salesperson experience, age, and goal setting on new product performance trajectory: A growth curve modeling approach FQ Fu Journal of Marketing Theory and Practice 17 (1), 7-20, 2009 | 99 | 2009 |
| Product innovativeness, customer newness, and new product performance: a time-lagged examination of the impact of salesperson selling intentions on new product performance FQ Fu, E Jones, W Bolander Journal of Personal Selling & Sales Management 28 (4), 351-364, 2008 | 89 | 2008 |
| Strategic guanxi orientation: How to manage distribution channels in China? JY Murray, FQ Fu Journal of International Management 22 (1), 1-16, 2016 | 61 | 2016 |
| Developing a strategic framework of key account performance E Jones, KA Richards, D Halstead, FQ Fu Strategic Sales and Strategic Marketing, 33-47, 2013 | 42 | 2013 |
| Consumer acceptance of technology products: the impact of tactical selling approaches M Elliot, F Fu Marketing Management Journal 18 (2), 47-64, 2008 | 40 | 2008 |
| Information search and purchase patterns in a multichannel service industry MT Elliott, FQ Fu, PS Speck Services Marketing Quarterly 33 (4), 292-310, 2012 | 37 | 2012 |
| The behavioral consequences of service quality: an empirical study in the Chinese retail pharmacy industry Y Chen, FQ Fu Health marketing quarterly 32 (1), 14-30, 2015 | 36 | 2015 |
| The role of affective brand commitment on sales effort FQ Fu, MT Elliott, H Mano, C Galloway Journal of Marketing Theory and Practice 25 (3), 257-273, 2017 | 29 | 2017 |
| Motivate to improve salesforce performance: The sales training perspective FQ Fu Performance Improvement 54 (4), 31-35, 2015 | 28 | 2015 |
| ROI marketing: Measuring, demonstrating, and improving value FQ Fu, JJ Phillips, PP Phillips Performance Improvement 57 (2), 6-13, 2018 | 17 | 2018 |
| Training to improve new product sales performance: The case of Samsung in China FQ Fu, H Yi, N Zhai Performance Improvement 52 (5), 28-35, 2013 | 7 | 2013 |
| Improving retail sales performance by integrating HPT with marketing strategies X Tan, FQ Fu, H Yi Performance Improvement 55 (1), 6-13, 2016 | 6 | 2016 |
| Bridging research and practice: How sales training can contribute to new product launch success FQ Fu, E Jones Performance Improvement 54 (2), 29-36, 2015 | 5 | 2015 |
| ROI in Marketing: The design thinking approach to measure, prove, and improve the value of marketing JJ Phillips, FQ Fu, PP Phillips, H Yi McGraw Hill Professional, 2020 | 3 | 2020 |
