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Yiling Li
Yiling Li
Yonsei University
Verified email at yonsei.ac.kr
Title
Cited by
Cited by
Year
The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness
Y Li, H Kim, B Do, J Choi
Journal of Business Research 151, 232-243, 2022
142022
The Targeting Effects of Food Advertisements on the Video Platform: Comparing PC and Mobile Devices
Y Li, B Do, SR Chang, J Choi
Journal of Channel and Retailing 27 (1), 59-79, 2022
12022
The Effect of Lockdown Repeal on Socialization: Bayesian Multilevel Difference-in-Differences Approach
H Jung, Y Li, J Choi
Asia Marketing Journal 24 (2), 109-120, 2022
2022
The Interplay of Product Naming, Customers’ Experience and Retailers’ Promotion in Purchasing Healthcare Products
Y Li, S Kim, MJ Kim, J Choi
Journal of Channel and Retailing 25 (3), 23-43, 2020
2020
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Articles 1–4