Rodney C. Runyan
Rodney C. Runyan
Professor
Verified email at purdue.edu
Title
Cited by
Cited by
Year
Entrepreneurial orientation versus small business orientation: what are their relationships to firm performance?
R Runyan, C Droge, J Swinney
Journal of small business management 46 (4), 567-588, 2008
5322008
Small Business in the Face of Crisis: Identifying Barriers to Recovery from a Natural Disaster1
RC Runyan
Journal of Contingencies and crisis management 14 (1), 12-26, 2006
4292006
Hospitality marketing research: Recent trends and future directions
ND Line, RC Runyan
International Journal of Hospitality Management 31 (2), 477-488, 2012
2762012
Entrepreneurial orientation and social capital as small firm strategies: A study of gender differences from a resource-based view
RC Runyan, P Huddleston, J Swinney
The International Entrepreneurship and Management Journal 2 (4), 455-477, 2006
2462006
Entrepreneurial orientation in cross–cultural research: Assessing measurement invariance in the construct
RC Runyan, B Ge, B Dong, JL Swinney
Entrepreneurship Theory and Practice 36 (4), 819-836, 2012
1482012
A categorization of small retailer research streams: what does it portend for future research?
RC Runyan, C Droge
Journal of Retailing 84 (1), 77-94, 2008
1412008
A resource‐based view of the small firm: Using a qualitative approach to uncover small firm resources
RC Runyan, P Huddleston, JL Swinney
Qualitative Market Research: An International Journal, 2007
1132007
Sports celebrity endorsements in retail products advertising
KE Lear, RC Runyan, WH Whitaker
International Journal of Retail & Distribution Management, 2009
982009
Differences in reported firm performance by gender: does industry matter?
JL Swinney, RC Runyan, P Huddleston
Journal of Developmental Entrepreneurship 11 (02), 99-115, 2006
972006
Getting customers downtown: the role of branding in achieving success for central business districts
RC Runyan, P Huddleston
Journal of product & brand management, 2006
802006
Destination marketing and the service-dominant logic: A resource-based operationalization of strategic marketing assets
ND Line, RC Runyan
Tourism Management 43, 91-102, 2014
752014
Accurately assessing expectations most important to restaurant patrons: The creation of the DinEX Scale
JM Antun, RE Frash Jr, W Costen, RC Runyan
Journal of Foodservice Business Research 13 (4), 360-379, 2010
722010
The use of sport celebrities in advertising: A replication and extension
BJ Ruihley, RC Runyan, KE Lear
Sport Marketing Quarterly 19 (3), 132, 2010
622010
Young consumers' innovativeness and hedonic/utilitarian cool attitudes
M Noh, R Runyan, J Mosier
International Journal of Retail & Distribution Management, 2014
552014
Brand experience and brand implications in a multi-channel setting
RP Jones, RC Runyan
The International Review of Retail, Distribution and Consumer Research 23 (3 …, 2013
542013
Retailing in a connected world
D Grewal, A Roggeveen, RC Runyan
Journal of Marketing Management 29 (3-4), 263-270, 2013
532013
Strategic posture and performance: Revealing differences between family and nonfamily firms
K Madison, RC Runyan, JL Swinney
Journal of Family Business Strategy 5 (3), 239-251, 2014
472014
What is cool? Operationalizing the construct in an apparel context
RC Runyan, M Noh, J Mosier
Journal of Fashion Marketing and Management: An International Journal, 2013
462013
Where everybody knows your name: Homophily in restaurant atmospherics
ND Line, RC Runyan, W Costen, R Frash, JM Antun
Journal of Hospitality Marketing & Management 21 (1), 1-19, 2012
432012
A case study on the internationalization process of a ‘born-global’fashion retailer
V Bhardwaj, M Eickman, RC Runyan
The International Review of Retail, Distribution and Consumer Research 21 (3 …, 2011
432011
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Articles 1–20