| Size and share of customer wallet RY Du, WA Kamakura, CF Mela Journal of Marketing 71 (2), 94-113, 2007 | 196 | 2007 |
| How economic contractions and expansions affect expenditure patterns WA Kamakura, R Yuxing Du Journal of consumer research 39 (2), 229-247, 2012 | 179 | 2012 |
| Household life cycles and lifestyles in the United States RY Du, WA Kamakura Journal of Marketing Research 43 (1), 121-132, 2006 | 179 | 2006 |
| Quantitative trendspotting RY Du, WA Kamakura Journal of Marketing Research 49 (4), 514-536, 2012 | 149 | 2012 |
| Leveraging trends in online searches for product features in market response modeling RY Du, Y Hu, S Damangir Journal of Marketing 79 (1), 29-43, 2015 | 120 | 2015 |
| Decomposing the impact of advertising: Augmenting sales with online search data Y Hu, RY Du, S Damangir Journal of marketing research 51 (3), 300-319, 2014 | 118 | 2014 |
| Where did all that money go? Understanding how consumers allocate their consumption budget RY Du, WA Kamakura Journal of Marketing 72 (6), 109-131, 2008 | 115 | 2008 |
| The effect of standardized information on firm survival and marketing strategies C Moorman, R Du, CF Mela Marketing Science 24 (2), 263-274, 2005 | 76 | 2005 |
| Measuring contagion in the diffusion of consumer packaged goods RY Du, WA Kamakura Journal of Marketing Research 48 (1), 28-47, 2011 | 75 | 2011 |
| Bridge, focus, attack, or stimulate: Retail category management strategies with a store brand R Du, E Lee, R Staelin Quantitative Marketing and Economics 3, 393-418, 2005 | 73 | 2005 |
| Capturing marketing information to fuel growth RY Du, O Netzer, DA Schweidel, D Mitra Journal of Marketing 85 (1), 163-183, 2021 | 55 | 2021 |
| Immediate responses of online brand search and price search to TV ads RY Du, L Xu, KC Wilbur Journal of Marketing 83 (4), 81-100, 2019 | 37 | 2019 |
| A “meta-analysis” of multibrand, multioutlet channel systems E Lee, R Staelin, WS Yoo, R Du Management Science 59 (9), 1950-1969, 2013 | 28 | 2013 |
| Advertising and brand attitudes: Evidence from 575 brands over five years RY Du, M Joo, KC Wilbur Quantitative Marketing and Economics 17, 257-323, 2019 | 23 | 2019 |
| Uncovering patterns of product co-consideration: A case study of online vehicle price quote request data S Damangir, RY Du, Y Hu Journal of Interactive Marketing 42 (1), 1-17, 2018 | 17 | 2018 |
| Financial insecurity and deprivation E Fischer Journal of Consumer Research 39 (5), vii-x, 2013 | 12 | 2013 |
| Tv ads and search spikes: Toward a deeper understanding RY Du, L Xu, KC Wilbur MIS quarterly, Feb 23, 35, 2017 | 10 | 2017 |
| Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis RY Du, WA Kamakura International Journal of Research in Marketing 32 (1), 94-112, 2015 | 10 | 2015 |
| Should TV advertisers maximize immediate online response RY Du, L Xu, KC Wilbur SSRN Electronic Journal, 2017 | 9 | 2017 |
| Click-Through behavior across devices in paid search advertising: why users favor top paid search ads and are sensitive to ad position change C Lu, RY Du Journal of Advertising Research 60 (4), 394-406, 2020 | 8 | 2020 |
