‪Z. Jessie Liu‬ - ‪Google Scholar‬

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	All	Since 2019
Citations	17	16
h-index	2	2
i10-index	1	1

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20182019202020212022202320241 3 2 2 4 3 2

Co-authors

Pinar YildirimAssociate Professor of Marketing, PennVerified email at upenn.edu
Z. john zhangthe Wharton schoolVerified email at wharton.upenn.edu

Z. Jessie Liu

Z. Jessie Liu

Johns Hopkins University

Verified email at jhu.edu - Homepage

Media Economics Empirical IO Digital Marketing Pricing


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Less is more: A theory of minimalist luxury ZJ Liu, P Yildirim, ZJ Zhang Journal of Economics & Management Strategy 33 (1), 78-110, 2024	11*	2024
A theory of maximalist luxury Z Liu, P Yildirim, ZJ Zhang Journal of Economics & Management Strategy 31 (2), 284-323, 2022	4*	2022
How Allowing a Little Bit of Dissent Helps Control Social Media: Impact of Market Structure on Censorship Compliance ZJ Liu Johns Hopkins Carey Business School Research Paper, 2023	2*	2023
Asymmetric Impact of AI Matching on Influencer Marketing: Implications for Platform Revenue ZJ Liu, Y Liu SSRN Working paper, 2023		2023
People Are More Likely to Believe and Share Fake News on Smartphones (vs. PCs) M Xu, ZJ Liu, Y Yang Working paper, 2022		2022

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