| Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites SC Chu, Y Kim International journal of Advertising 30 (1), 47-75, 2011 | 3731 | 2011 |
| Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective MYC Yim, SC Chu, PL Sauer Journal of interactive marketing 39 (1), 89-103, 2017 | 1024 | 2017 |
| Viral advertising in social media: Participation in Facebook groups and responses among college-aged users SC Chu Journal of interactive advertising 12 (1), 30-43, 2011 | 724 | 2011 |
| Electronic word-of-mouth in social networking sites: A cross-cultural study of the United States and China SC Chu, SM Choi Journal of Global Marketing 24 (3), 263-281, 2011 | 601 | 2011 |
| The effect of perceived blogger credibility and argument quality on message elaboration and brand attitudes: An exploratory study SC Chu, S Kamal Journal of interactive Advertising 8 (2), 26-37, 2008 | 574 | 2008 |
| Understanding consumers' responses toward social media advertising and purchase intention toward luxury products SC Chu, S Kamal, Y Kim Journal of Global Fashion Marketing 4 (3), 158-174, 2013 | 311 | 2013 |
| Materialism, attitudes, and social media usage and their impact on purchase intention of luxury fashion goods among American and Arab young generations S Kamal, SC Chu, M Pedram Journal of Interactive Advertising 13 (1), 27-40, 2013 | 261 | 2013 |
| Consumers’ engagement with corporate social responsibility (CSR) communication in social media: Evidence from China and the United States SC Chu, HT Chen, C Gan Journal of Business Research 110, 260-271, 2020 | 256 | 2020 |
| Electronic word-of-mouth (eWOM) on WeChat: Examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM SC Chu, CH Lien, Y Cao International Journal of advertising 38 (1), 26-49, 2019 | 243 | 2019 |
| The current state of knowledge on electronic word-of-mouth in advertising research SC Chu, J Kim Electronic Word of Mouth as a Promotional Technique, 1-13, 2020 | 230 | 2020 |
| Impact of consumers' corporate social responsibility‐related activities in social media on brand attitude, electronic word‐of‐mouth intention, and purchase intention: A study … SC Chu, HT Chen Journal of Consumer Behaviour 18 (6), 453-462, 2019 | 213 | 2019 |
| The role of social media advertising in hospitality, tourism and travel: a literature review and research agenda SC Chu, T Deng, H Cheng International Journal of Contemporary Hospitality Management 32 (11), 3419-3438, 2020 | 201 | 2020 |
| Using a consumer socialization framework to understand electronic word-of-mouth (eWOM) group membership among brand followers on Twitter SC Chu, Y Sung Electronic Commerce Research and Applications 14 (4), 251-260, 2015 | 197 | 2015 |
| Social capital and self-presentation on social networking sites: a comparative study of Chinese and American young generations SC Chu, SM Choi Chinese Journal of Communication 3 (4), 402-420, 2010 | 167 | 2010 |
| Re-examining of consumers’ responses toward social media advertising and purchase intention toward luxury products from 2013 to 2018: A retrospective commentary SC Chu, S Kamal, Y Kim Journal of Global Fashion Marketing 10 (1), 81-92, 2019 | 119 | 2019 |
| Following brands on Twitter: An extension of theory of planned behavior SC Chu, HT Chen, Y Sung International Journal of Advertising 35 (3), 421-437, 2016 | 115 | 2016 |
| Brand personality dimensions in China SC Chu, Y Sung Journal of Marketing Communications 17 (3), 163-181, 2011 | 111 | 2011 |
| The influence of self-construal and materialism on social media intensity: A study of China and the United States SC Chu, K Windels, S Kamal International Journal of Advertising 35 (3), 569-588, 2016 | 95 | 2016 |
| The impact of personalization on viral behavior intentions on TikTok: The role of perceived creativity, authenticity, and need for uniqueness SC Chu, T Deng, J Mundel Journal of Marketing Communications 30 (1), 1-20, 2024 | 80 | 2024 |
| The power of social media in fashion advertising SC Chu, YK Seock Journal of Interactive Advertising 20 (2), 93-94, 2020 | 72 | 2020 |
Yoojung KimKonkuk UniversityVerified email at konkuk.ac.kr
