Shu-Chuan Chu
TitleCited byYear
Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites
SC Chu, Y Kim
International journal of Advertising 30 (1), 47-75, 2011
13362011
Viral advertising in social media: Participation in Facebook groups and responses among college-aged users
SC Chu
Journal of interactive advertising 12 (1), 30-43, 2011
3072011
Electronic word-of-mouth in social networking sites: A cross-cultural study of the United States and China
SC Chu, SM Choi
Journal of Global Marketing 24 (3), 263-281, 2011
2522011
The effect of perceived blogger credibility and argument quality on message elaboration and brand attitudes: An exploratory study
SC Chu, S Kamal
Journal of Interactive Advertising 8 (2), 26-37, 2008
2042008
Social capital and self-presentation on social networking sites: a comparative study of Chinese and American young generations
SC Chu, SM Choi
Chinese Journal of Communication 3 (4), 402-420, 2010
862010
Understanding consumers' responses toward social media advertising and purchase intention toward luxury products
SC Chu, S Kamal, Y Kim
Journal of Global Fashion Marketing 4 (3), 158-174, 2013
652013
Materialism, attitudes, and social media usage and their impact on purchase intention of luxury fashion goods among American and Arab young generations
S Kamal, SC Chu, M Pedram
Journal of Interactive Advertising 13 (1), 27-40, 2013
552013
Brand personality dimensions in China
SC Chu, Y Sung
Journal of Marketing Communications 17 (3), 163-181, 2011
472011
Using a consumer socialization framework to understand electronic word-of-mouth (eWOM) group membership among brand followers on Twitter
SC Chu, Y Sung
Electronic Commerce Research and Applications 14 (4), 251-260, 2015
382015
Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective
MYC Yim, SC Chu, PL Sauer
Journal of Interactive Marketing 39, 89-103, 2017
252017
Following brands on Twitter: an extension of theory of planned behavior
SC Chu, HT Chen, Y Sung
International Journal of Advertising 35 (3), 421-437, 2016
212016
Understanding consumer perceptions of advertising: a theoretical framework of attitude and confidence
T Daugherty, K Logan, SC Chu, SC Huang
American Academy of Advertising. Conference. Proceedings (Online), 308, 2008
202008
Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers
SC Chu, JS Lin
International Journal of Strategic Communication 7 (1), 43-64, 2013
152013
College-educated youths' attitudes toward global brands: Implications for global marketing strategies
SC Chu, SC Huang
Journal of International Consumer Marketing 22 (2), 129-145, 2010
142010
An investigation of social media usage, brand consciousness, and purchase intention towards luxury products among Millennials
SC Chu, S Kamal
Advances in Advertising Research (Vol. 2), 179-190, 2011
112011
Beliefs, attitudes, and behaviours toward advertising on social media in the Middle East: a study of young consumers in Dubai, United Arab Emirates
S Kamal, SC Chu
International Journal of Internet Marketing and Advertising 7 (3), 237-259, 2012
92012
The influence of self-construal and materialism on social media intensity: a study of China and the United States
SC Chu, K Windels, S Kamal
International Journal of Advertising 35 (3), 569-588, 2016
72016
Culture-laden social engagement: A comparative study of social relationships in social networking sites among American, Chinese and Korean users
SM Choi, SC Chu, Y Kim
Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications …, 2014
52014
Expectancy-value: identifying relationships associated with consuming user-generated content
T Daugherty, MS Eastin, LF Bright, SC Chu
Handbook of Research on Digital Media and Advertising: User Generated …, 2011
52011
Cultural differences in social media usage and beliefs and attitudes towards advertising on social media: findings from Dubai, United Arab Emirates
S Kamal, SC Chu
Computer-mediated communication across cultures: International interactions …, 2012
42012
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