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Shu-Chuan Chu
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Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites
SC Chu, Y Kim
International journal of Advertising 30 (1), 47-75, 2011
35762011
Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective
MYC Yim, SC Chu, PL Sauer
Journal of interactive marketing 39 (1), 89-103, 2017
8152017
Viral advertising in social media: Participation in Facebook groups and responses among college-aged users
SC Chu
Journal of interactive advertising 12 (1), 30-43, 2011
6662011
Electronic word-of-mouth in social networking sites: A cross-cultural study of the United States and China
SC Chu, SM Choi
Journal of Global Marketing 24 (3), 263-281, 2011
5762011
The effect of perceived blogger credibility and argument quality on message elaboration and brand attitudes: An exploratory study
SC Chu, S Kamal
Journal of interactive Advertising 8 (2), 26-37, 2008
5372008
Understanding consumers' responses toward social media advertising and purchase intention toward luxury products
SC Chu, S Kamal, Y Kim
Journal of Global Fashion Marketing 4 (3), 158-174, 2013
3072013
Materialism, attitudes, and social media usage and their impact on purchase intention of luxury fashion goods among American and Arab young generations
S Kamal, SC Chu, M Pedram
Journal of Interactive Advertising 13 (1), 27-40, 2013
2452013
Electronic word-of-mouth (eWOM) on WeChat: Examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM
SC Chu, CH Lien, Y Cao
International Journal of advertising 38 (1), 26-49, 2019
2182019
Consumers’ engagement with corporate social responsibility (CSR) communication in social media: Evidence from China and the United States
SC Chu, HT Chen, C Gan
Journal of Business Research 110, 260-271, 2020
2052020
The current state of knowledge on electronic word-of-mouth in advertising research
SC Chu, J Kim
International Journal of Advertising 37 (1), 1-13, 2018
2052018
Using a consumer socialization framework to understand electronic word-of-mouth (eWOM) group membership among brand followers on Twitter
SC Chu, Y Sung
Electronic Commerce Research and Applications 14 (4), 251-260, 2015
1842015
Impact of consumers' corporate social responsibility‐related activities in social media on brand attitude, electronic word‐of‐mouth intention, and purchase intention: A study …
SC Chu, HT Chen
Journal of Consumer Behaviour 18 (6), 453-462, 2019
1812019
Social capital and self-presentation on social networking sites: a comparative study of Chinese and American young generations
SC Chu, SM Choi
Chinese Journal of Communication 3 (4), 402-420, 2010
1602010
The role of social media advertising in hospitality, tourism and travel: a literature review and research agenda
SC Chu, T Deng, H Cheng
International Journal of Contemporary Hospitality Management 32 (11), 3419-3438, 2020
1532020
Re-examining of consumers’ responses toward social media advertising and purchase intention toward luxury products from 2013 to 2018: A retrospective commentary
SC Chu, S Kamal, Y Kim
Journal of Global Fashion Marketing 10 (1), 81-92, 2019
1102019
Brand personality dimensions in China
SC Chu, Y Sung
Journal of Marketing Communications 17 (3), 163-181, 2011
1072011
Following brands on Twitter: An extension of theory of planned behavior
SC Chu, HT Chen, Y Sung
International Journal of Advertising 35 (3), 421-437, 2016
1012016
The influence of self-construal and materialism on social media intensity: A study of China and the United States
SC Chu, K Windels, S Kamal
International Journal of Advertising 35 (3), 569-588, 2016
862016
The power of social media in fashion advertising
SC Chu, YK Seock
Journal of Interactive Advertising 20 (2), 93-94, 2020
562020
Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers
SC Chu, JS Lin
International Journal of Strategic Communication 7 (1), 43-64, 2013
552013
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