Shu-Chuan Chu
TitleCited byYear
Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites
SC Chu, Y Kim
International journal of Advertising 30 (1), 47-75, 2011
15922011
Viral advertising in social media: Participation in Facebook groups and responses among college-aged users
SC Chu
Journal of interactive advertising 12 (1), 30-43, 2011
3492011
Electronic word-of-mouth in social networking sites: A cross-cultural study of the United States and China
SC Chu, SM Choi
Journal of Global Marketing 24 (3), 263-281, 2011
2862011
The effect of perceived blogger credibility and argument quality on message elaboration and brand attitudes: An exploratory study
SC Chu, S Kamal
Journal of Interactive Advertising 8 (2), 26-37, 2008
2382008
Social capital and self-presentation on social networking sites: a comparative study of Chinese and American young generations
SC Chu, SM Choi
Chinese Journal of Communication 3 (4), 402-420, 2010
972010
Understanding consumers' responses toward social media advertising and purchase intention toward luxury products
SC Chu, S Kamal, Y Kim
Journal of Global Fashion Marketing 4 (3), 158-174, 2013
912013
Materialism, attitudes, and social media usage and their impact on purchase intention of luxury fashion goods among American and Arab young generations
S Kamal, SC Chu, M Pedram
Journal of Interactive Advertising 13 (1), 27-40, 2013
662013
Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective
MYC Yim, SC Chu, PL Sauer
Journal of Interactive Marketing 39, 89-103, 2017
622017
Using a consumer socialization framework to understand electronic word-of-mouth (eWOM) group membership among brand followers on Twitter
SC Chu, Y Sung
Electronic Commerce Research and Applications 14 (4), 251-260, 2015
622015
Brand personality dimensions in China
SC Chu, Y Sung
Journal of Marketing Communications 17 (3), 163-181, 2011
562011
Following brands on Twitter: An extension of theory of planned behavior
SC Chu, HT Chen, Y Sung
International Journal of Advertising 35 (3), 421-437, 2016
332016
The current state of knowledge on electronic word-of-mouth in advertising research
SC Chu, J Kim
International Journal of Advertising 37 (1), 1-13, 2018
262018
Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers
SC Chu, JS Lin
International Journal of Strategic Communication 7 (1), 43-64, 2013
252013
Understanding consumer perceptions of advertising: A theoretical framework of attitude and confidence
T Daugherty, K Logan, SC Chu, SC Huang
American Academy of Advertising. Conference. Proceedings (Online), 308, 2008
232008
Beliefs, attitudes, and behaviours toward advertising on social media in the Middle East: a study of young consumers in Dubai, United Arab Emirates
S Kamal, SC Chu
International Journal of Internet Marketing and Advertising 7 (3), 237-259, 2012
182012
College-educated youths' attitudes toward global brands: Implications for global marketing strategies
SC Chu, SC Huang
Journal of International Consumer Marketing 22 (2), 129-145, 2010
182010
The influence of self-construal and materialism on social media intensity: A study of China and the United States
SC Chu, K Windels, S Kamal
International Journal of Advertising 35 (3), 569-588, 2016
142016
Electronic word-of-mouth (eWOM) on WeChat: Examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM
SC Chu, CH Lien, Y Cao
International Journal of Advertising 38 (1), 26-49, 2019
132019
An investigation of social media usage, brand consciousness, and purchase intention towards luxury products among Millennials
SC Chu, S Kamal
Advances in Advertising Research (Vol. 2), 179-190, 2011
122011
Cultural differences in social media usage and beliefs and attitudes towards advertising on social media: findings from Dubai, United Arab Emirates
S Kamal, SC Chu
Computer-mediated communication across cultures: International interactions …, 2012
82012
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