Xiaoyan Deng
Cited by
Cited by
A meditation on mediation: Evidence that structural equations models perform better than regressions
D Iacobucci, N Saldanha, X Deng
Journal of consumer psychology 17 (2), 139-153, 2007
Is your product on the right side? The “location effect” on perceived product heaviness and package evaluation
X Deng, BE Kahn
Journal of Marketing Research 46 (6), 725-738, 2009
When do transparent packages increase (or decrease) food consumption?
X Deng, R Srinivasan
Journal of Marketing 77 (4), 104-117, 2013
Monochrome forests and colorful trees: The effect of black-and-white versus color imagery on construal level
H Lee, X Deng, HR Unnava, K Fujita
Journal of Consumer Research 41 (4), 1015-1032, 2014
Consumer preferences for color combinations: An empirical analysis of similarity-based color relationships
X Deng, SK Hui, JW Hutchinson
Journal of Consumer Psychology 20 (4), 476-484, 2010
A “wide” variety: Effects of horizontal versus vertical display on assortment processing, perceived variety, and choice
X Deng, BE Kahn, HR Unnava, H Lee
Journal of Marketing Research 53 (5), 682-698, 2016
“Too true to be good?” when virtual reality decreases interest in actual reality
X Deng, HR Unnava, H Lee
Journal of Business Research 100, 561-570, 2019
The role of temporal distance on the color of future-directed imagery: A construal-level perspective
H Lee, K Fujita, X Deng, HR Unnava
Journal of Consumer Research 43 (5), 707-725, 2017
When and Why Saying “Thank You” Is Better Than Saying “Sorry” in Redressing Service Failures: The Role of Self-Esteem
XD Yanfen You, Xiaojing Yang, Lili Wang
Journal of Marketing 84 (2), 133-150, 2020
A packaging visual-gustatory correspondence effect: using visual packaging design to influence flavor perception and healthy eating decisions
T Togawa, J Park, H Ishii, X Deng
Journal of Retailing 95 (4), 204-218, 2019
Effects on visual weight perceptions of product image locations on packaging
BE Kahn, X Deng
Sensory marketing: Research on the sensuality of products, 259-278, 2010
Neurological evidence for the role of construal level in future-directed thought
PE Stillman, H Lee, X Deng, HR Unnava, WA Cunningham, K Fujita
Social Cognitive and Affective Neuroscience 12 (6), 937-947, 2017
Examining consumers’ sensory experiences with color: A consumer neuroscience approach
P Stillman, H Lee, X Deng, HR Unnava, K Fujita
Psychology & Marketing 37 (7), 995-1007, 2020
The “buzz” behind the buzz matters: Energetic and tense arousal as separate motivations for word of mouth
J Teeny, X Deng, HR Unnava
Journal of Consumer Psychology 30 (3), 429-446, 2020
Does mere exposure to beauty-related words promote prosocial behavior? Exploring the mental association between beauty and prosociality
X Yang, X Deng, A Bhadauria
Journal of the Association for Consumer Research 5 (1), 106-116, 2020
In the eye of the beholder: Cross-pollination between art-infused products and retail spaces
P Kim, X Deng, R Unnava
Journal of Business Research 117, 302-311, 2020
Reflection, Resilience, Rebound: Consumer Coping with the Pandemic
X Deng, X Yang, Y Jiang, SA Malkoc
Journal of the Association for Consumer Research 8 (2), 121-129, 2023
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