Jonathan Z. Zhang
Jonathan Z. Zhang
Dr. Ajay Menon Professor in Business & Associate Professor of Marketing, Colorado State University
Verified email at - Homepage
Cited by
Cited by
Dynamic relationship marketing
JZ Zhang, GF Watson Iv, RW Palmatier, RP Dant
Journal of marketing 80 (5), 53-75, 2016
Influencer marketing effectiveness
FF Leung, FF Gu, Y Li, JZ Zhang, RW Palmatier
Journal of Marketing 86 (6), 93-115, 2022
Dynamic targeted pricing in B2B relationships
JZ Zhang, O Netzer, A Ansari
Marketing Science 33 (3), 317-337, 2014
Marketing ecosystem: An outside-in view for sustainable advantage
JZ Zhang, GF Watson IV
Industrial Marketing Management 88, 287-304, 2020
Strategic information transmission in peer-to-peer lending markets
F Caldieraro, JZ Zhang, M Cunha Jr, JD Shulman
Journal of Marketing 82 (2), 42-63, 2018
Probabilistic topic model for hybrid recommender systems: A stochastic variational Bayesian approach
A Ansari, Y Li, JZ Zhang
Marketing Science 37 (6), 987-1008, 2018
The effects of channel experiences and direct marketing on customer retention in multichannel settings
CW Chang, JZ Zhang
Journal of Interactive Marketing 36 (1), 77-90, 2016
Consumer dynamics: Theories, methods, and emerging directions
JZ Zhang, CW Chang
Journal of the Academy of Marketing Science 49, 166-196, 2021
Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms
J Mu, JZ Zhang
Journal of the Academy of Marketing Science 49 (5), 994-1020, 2021
How physical stores enhance customer value: The importance of product inspection depth
JZ Zhang, CW Chang, SA Neslin
Journal of Marketing 86 (2), 166-185, 2022
Rethinking scarcity and poverty: Building bridges for shared insight and impact
C Blocker, JZ Zhang, RP Hill, C Roux, C Corus, M Hutton, J Dorsey, ...
Journal of Consumer Psychology, 2022
Towards Responsible Digital Transformation
JZ Zhang, HW Hon
California Management Review, 2020
Dynamic customer interdependence
JZ Zhang
Journal of the Academy of Marketing Science 47, 723-746, 2019
Does influencer marketing really pay off?
F Leung, JZ Zhang, F Gu, Y Li, R Palmatier
Harvard Business Review, 2022
Customer relationships evolve—So must your CRM strategy
JZ Zhang, GF Watson IV, RW Palmatier
MIT sloan management review 59 (3), 1-7, 2018
Uncovering synergy and dysergy in consumer reviews: A machine learning approach
Z Zhang, K Yang, JZ Zhang, RW Palmatier
Management Science 69 (4), 2339-2360, 2023
Improving base-of-the-pyramid consumer welfare through mobile technology services
D Pandey, S Mukherjee, G Das, JZ Zhang
Journal of Services Marketing 36 (2), 232-244, 2022
Dynamic targeted pricing in b2b settings
Z Zhang
Columbia University, 2011
Creative appeals in firm-generated content and product performance
J Mu, J Zhang, A Borah, J Qi
Information Systems Research 33 (1), 18-42, 2022
Why catalogs are making a comeback?
JZ Zhang
Harvard Business Review, 2020
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