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Melis Ceylan
Melis Ceylan
Assistant Professor of Marketing, Heriot-Watt University
Verified email at hw.ac.uk
Title
Cited by
Cited by
Year
Message framing effects on individuals' social distancing and helping behavior during the COVID-19 pandemic
M Ceylan, C Hayran
Frontiers in psychology 12, 579164, 2021
452021
Combating the fear of COVID‐19 through shared accommodations: Does perceived human presence create a sense of social connectedness?
K Dogerlioglu‐Demir, E Akpinar, M Ceylan
Journal of Consumer Behaviour 21 (2), 400-413, 2022
162022
Impact of social media brand blunders on brand trust and brand liking
C Hayran, M Ceylan
International Journal of Market Research, 2022
52022
Embarrassed by Calories: Joint Effect of Calorie Posting and Social Context
M Ceylan, NZ Aydinoğlu, VG Morwitz
Journal of the Association for Consumer Research 7 (4), 482-491, 2022
12022
Social exclusion and sharing goals about the self
M Ceylan, S Atalay, E Akpinar
NA-Advances in Consumer Research, 493-494, 2019
12019
Impact of the Number of Followers and Social Interaction in Social Media Influencer Marketing Success
CH Şanli, M Ceylan
Journal of Internet Applications and Management 14 (2), 14-25, 2023
2023
Impact of the number of followers and social interaction in social media influencer marketing success.
C HAYRAN, M CEYLAN
Journal of Internet Applications & Management/İnternet Uygulamaları ve …, 2023
2023
Impact of social media brand blunders on brand trust and brand liking
CH Şanlı, M Ceylan
International Journal of Market Research, 2023
2023
Consumer Reactions to Social Media Brand Blunders
C Hayran, M Ceylan
ACR North American Advances, 2020
2020
When Prominent Logos Can Create Value
S Caprioli, C Fuchs, N Ordabayeva, M Ceylan, N Aydinoglu, V Morwitz, ...
Maggie Geuens Mario Pandelaere Michel Tuan Pham Iris Vermeir, 282, 2018
2018
Embarrassed While Ordering Food? Role of Calorie Posting and Social Context
M Ceylan, N Aydinoglu, V Morwitz
ACR European Advances, 2018
2018
D3. Social Exclusion and Wom About Past Versus Future Experiences
M Ceylan, E Akpinar, S Atalay
ACR North American Advances, 2018
2018
3-F: Pride Shapes Decisions Through Construal Level: the Effect of Authentic Vs. Hubristic Pride on Construal Level
M Ceylan, N Aydınoğlu, S Atalay
ACR North American Advances, 2017
2017
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