Pervez Ghauri
Pervez Ghauri
Professor of International Business,Birmingham Business School, University of Birmingham, UK
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Cited by
Cited by
Research methods in business studies
P Ghauri, K Grønhaug, R Strange
Cambridge University Press, 2020
International marketing
PR Cateora, RBMF Meyer, MC Gilly, JL Graham
McGraw-Hill Education, 2020
Globalisation, economic geography and the strategy of multinational enterprises
PJ Buckley, PN Ghauri
Journal of International Business Studies 35 (2), 81-98, 2004
Designing and conducting case studies in international business research
P Ghauri
Handbook of qualitative research methods for international business 1 (1 …, 2004
Enhancing the trustworthiness of qualitative research in international business
RR Sinkovics, E Penz, PN Ghauri
Management international review 48 (6), 689-714, 2008
The internalisation theory of the multinational enterprise: A review of the progress of a research agenda after 30 years
PJ Buckley, MC Casson
Journal of international business studies 40 (9), 1563-1580, 2009
Service quality and customer retention: building long‐term relationships
KA Venetis, PN Ghauri
European Journal of marketing, 2004
Doing business in emerging markets
ST Cavusgil, PN Ghauri, AA Akcal
Sage, 2012
International business negotiations
PN Ghauri, JC Usunier
Emerald Group Publishing, 2003
Export behaviour of small and medium-sized manufacturers: some policy guidelines for international marketers
E Kaynak, V Kothari
Management international review, 61-69, 1984
Trust in international joint venture relationships
MF Boersma, PJ Buckley, PN Ghauri
Journal of Business Research 56 (12), 1031-1042, 2003
Analysing textual data in international marketing research
RR Sinkovics, E Penz, PN Ghauri
Qualitative Market Research: An International Journal, 2005
Project marketing: beyond competitive bidding
B Cova, PN Ghauri, R Salle
HAL Post-Print, 2002
Using networks to solve export‐marketing problems of small‐and medium‐sized firms from developing countries
P Ghauri, C Lutz, G Tesfom
European Journal of Marketing, 2003
The internationalization of service firms: A comparison with the manufacturing sector
PJ Buckley, CL Pass, K Prescott
Scandinavian international business review 1 (1), 39-56, 1992
Negotiating with the Chinese: A socio-cultural analysis
P Ghauri, T Fang
Journal of World Business 36 (3), 303-325, 2001
Understanding the impact of relational capital and organizational learning on alliance outcomes
CLE Liu, PN Ghauri, RR Sinkovics
Journal of World Business 45 (3), 237-249, 2010
Organizational learning, innovation and internationalization: A complex system model
R Chiva, P Ghauri, J Alegre
British Journal of Management 25 (4), 687-705, 2014
Marketing: Theory and practice
MJ Baker
Macmillan International Higher Education, 1995
Determinants influencing CSR practices in small and medium sized MNE subsidiaries: A stakeholder perspective
BI Park, PN Ghauri
Journal of World Business 50 (1), 192-204, 2015
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