| Reading Lasswell's model of communication backward: Three scholarly misconceptions ZS Sapienza, N Iyer, AS Veenstra Advances in Foundational Mass Communication Theories, 38-61, 2018 | 135 | 2018 |
| Time, place, technology: Twitter as an information source in the Wisconsin labor protests AS Veenstra, N Iyer, MD Hossain, J Park Computers in Human Behavior 31, 65-72, 2014 | 68 | 2014 |
| Twitter as “a journalistic substitute”? Examining# wiunion tweeters’ behavior and self-perception AS Veenstra, N Iyer, CS Park, F Alajmi Journalism 16 (4), 488-504, 2015 | 44 | 2015 |
| Intramedium interaction and the third-person effect: how partisans respond to YouTube ads and comments AS Veenstra, CS Park, BA Lyons, CS Kang, N Iyer Cyberpsychology, Behavior, and Social Networking 18 (7), 406-410, 2015 | 8 | 2015 |
| Come together, right now: Retweeting in the social model of protest mobilization AS Veenstra, N Iyer, W Xie, BA Lyons, CS Park, Y Feng Hashtag publics: The power and politics of networked discourse communities …, 2015 | 7 | 2015 |
| Consumers’ Responses Towards Provocative Advertising for Social Cause K Nam, N Iyer, KT Frith Korean Journal of Advertising 4 (1), 110-141, 2015 | 5 | 2015 |
| Impact of modality congruence and visual dominance on recall of disclosures in DTC commercials N Iyer, F Yang American Academy of Advertising. Conference. Proceedings (Online), 33, 2011 | 2 | 2011 |
