Narayanan Iyer
Narayanan Iyer
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Reading Lasswell's model of communication backward: Three scholarly misconceptions
ZS Sapienza, N Iyer, AS Veenstra
Mass Communication and Society 18 (5), 599-622, 2015
Time, place, technology: Twitter as an information source in the Wisconsin labor protests
AS Veenstra, N Iyer, MD Hossain, J Park
Computers in Human Behavior 31, 65-72, 2014
Twitter as “a journalistic substitute”? Examining# wiunion tweeters’ behavior and self-perception
AS Veenstra, N Iyer, CS Park, F Alajmi
Journalism 16 (4), 488-504, 2015
Intramedium interaction and the third-person effect: how partisans respond to YouTube ads and comments
AS Veenstra, CS Park, BA Lyons, CS Kang, N Iyer
Cyberpsychology, Behavior, and Social Networking 18 (7), 406-410, 2015
Come together, right now: Retweeting in the social model of protest mobilization
AS Veenstra, N Iyer, W Xie, BA Lyons, CS Park, Y Feng
Hashtag publics: The power and politics of networked discourse communities …, 2015
Consumers' Responses Towards Provocative Advertising for Social Cause
K Nam, N Iyer, KT Frith
Korean Journal of Advertising 4 (1), 110-141, 2015
Impact of modality congruence and visual dominance on recall of disclosures in DTC commercials
N Iyer, F Yang
American Academy of Advertising. Conference. Proceedings (Online), 33, 2011
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