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Phil Osborne
Phil Osborne
College of Enterprise and Development, Otago Polytechnic
Verified email at op.ac.nz
Title
Cited by
Cited by
Year
How does market orientation contribute to service firm performance? An examination of alternative mechanisms
S Matear, P Osborne, T Garrett, BJ Gray
European journal of marketing 36 (9/10), 1058-1075, 2002
3402002
Market‐oriented value creation in service firms
RB McNaughton, P Osborne, BC Imrie
European journal of marketing 36 (9/10), 990-1002, 2002
1952002
Market orientation and firm value
RB McNaughton, P Osborne, RE Morgan, G Kutwaroo
Journal of Marketing Management 17 (5-6), 521-542, 2001
1142001
Introduction to the special issue on the service-dominant logic of marketing: insights from The Otago Forum
R Aitken, D Ballantyne, P Osborne, J Williams
Marketing theory 6 (3), 275-280, 2006
982006
The paradigmatic pitfalls of customer-centric marketing
P Osborne, D Ballantyne
Marketing Theory 12 (2), 155-172, 2012
512012
Web marketing practices of service providers
KR Deans, BJ Gray, P Ibbotson, P Osborne, K Knightbridge
Service Industries Journal 23 (3), 82-102, 2003
232003
Collaborative learning in a strategy education context
B Gray, S Stein, P Osborne, R Aitken
Practice and Evidence of the Scholarship of Teaching and Learning in Higher …, 2013
122013
Are service firms more market oriented
B Gray, P Osborne, S Matear
Visionary Marketing for the 21st Century Facing the Challenge, 432-436, 2000
82000
Overcoming barriers to better performance in Service Businesses
B Gray, S Matear, V Shaw, T Garrett, K Deans, P Osborne, K Knightbridge, ...
Marketing Performance Centre: University of Otago, 2003
72003
A model of market orientation and firm value
RB McNaughton, P Osborne
ANZMAC 2000, 804-810, 2000
72000
Improving service sector competitiveness
B Gray, S Matear, K Deans, TC Garrett, DH Buisson, JD Bell, ...
Marketing Performance Centre, University of Otago, 1999
71999
A transformation mindset as the basis for sustainable community development
S Mann, P Eden-Mann, L Smith, G Ker, P Osborne, PA Crawford
COMMUNITY DEVELOPMENT 15, 59, 2017
62017
Benchmarking Services Marketing & Management Practices
BJ Gray, SM Matear, T Garrett, V Shaw, KR Deans, P Osborne, ...
Proceedings of the Australia New Zealand Marketing Academy Conference …, 2001
62001
Forms of market orientation in New Zealand service firms
P Osborne, B Gray
Proceeding of the Australian & New Zealand Marketing Academy Conference, ANZMAC, 2000
62000
Educational design fictions: Imagining learning futures
S Mann, R Mitchell, P Eden-Mann, D Hursthouse, M Karetai, R O’Brien, ...
Industry practices, processes and techniques adopted in education …, 2022
52022
WHAT WILL IT TAKE FOR COMPUTING TO SAVE THE WORLD?
S Mann, L Smith, P Eden-Mann, P Osborne
Scope: Contemporary Research Topics (Learning & Teaching), 2017
32017
Creative Designs: Health Promotion Resources Aligned with Rural Community Health
L Mahoney, P Osborne, J Ross
Rural Landscapes of Community Health: The Community Health Assessment …, 2023
2023
Sustainably yours: community development and a sustainably just future–ACDA and IACD Conference Proceedings
A Jennings, N Aaron, JR Calvin, BL Robeson, D Chakravarti, J Baker, ...
Unitec ePress, 2017
2017
Special Section on Relationships, Interactions and Networks Selected articles from The Otago National Marketing Symposium
P Osborne, J Williams, H Gao
Australasian Marketing Journal 16 (1), 62, 2008
2008
Competitive positioning of business to business firms-a three country comparison
S Matear, L Sajtos, GJ Hooley, J Beracs, P Osborne
Academy of Marketing Annual Conference, 2003
2003
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