A dynamic model of optimal retargeting JM Villas-Boas, Y Yao Marketing Science 40 (3), 428-458, 2021 | 18 | 2021 |
Multi-attribute Search and Informative Advertising Y Yao | 3 | 2023 |
Dynamic Persuasion and Strategic Search Y Yao | 2 | 2023 |
Consumer Gradual Learning and Firm Non-stationary Pricing W Chaimanowong, Q Chen, YJ Yao Available at SSRN 4744397, 2024 | | 2024 |
Precision-Recall Tradeoff in Algorithmic Targeting G Iyer, YJ Yao, ZZ Zhong | | 2024 |
Multi-attribute Search YJ Yao | | 2024 |
Privacy and Polarization: An Inference-Based Framework T Bondi, O Rafieian, YJ Yao | | 2023 |
Failure of Reputation for Privacy Y Yao | | 2023 |
The Role of Information in Marketing Strategy Y Yao University of California, Berkeley, 2023 | | 2023 |
Choice Deferral and Search Fatigue ZE Ning, JM Villas-Boas, YJ Yao | | 2023 |