| Performance-based and functional contracting in value-based solution selling J Liinamaa, M Viljanen, A Hurmerinta, M Ivanova-Gongne, H Luotola, ... Industrial Marketing Management 59, 37-49, 2016 | 98 | 2016 |
| The importance of cultural adaptation for the trust development within business relationships M Weck, M Ivanova Journal of Business & Industrial Marketing, 2013 | 72 | 2013 |
| Managerial sensemaking of interaction within business relationships: A cultural perspective M Ivanova, L Torkkeli European Management Journal 31 (6), 717-727, 2013 | 57 | 2013 |
| Culture in business relationship interaction: an individual perspective M Ivanova-Gongne Journal of Business & Industrial Marketing 30 (5), 608-615, 2015 | 54 | 2015 |
| Understanding cultural sensemaking of business interaction: A research model M Ivanova-Gongne, JÅ Törnroos Scandinavian Journal of Management 33 (2), 102-112, 2017 | 45 | 2017 |
| No manager is an island: culture in sensemaking of business networking M Ivanova-Gongne, L Torkkeli Journal of Business & Industrial Marketing 33 (5), 638-650, 2018 | 36 | 2018 |
| Collecting rich qualitative data on business relationships and networks in CEE countries: Challenges and plausible solutions M Ivanova-Gongne, N Koporcic, O Dziubaniuk, T Mandják Industrial Marketing Management 70, 193-204, 2018 | 33 | 2018 |
| Cultural sensemaking of corporate social responsibility: A dyadic view of Russian–Finnish business relationships M Ivanova-Gongne, L Torkkeli, M Hannibal, M Uzhegova, ... Industrial Marketing Management 101, 153-164, 2022 | 30 | 2022 |
| Learning and teaching sustainable business in the digital era: a connectivism theory approach O Dziubaniuk, M Ivanova-Gongne, M Nyholm International Journal of Educational Technology in Higher Education 20 (1), 20, 2023 | 27 | 2023 |
| Business-to-business marketing research: Assessing readability and discussing relevance to practitioners O Dziubaniuk, W Barner-Rasmussen, N Koporcic, M Ivanova-Gongne, ... Industrial Marketing Management 92, 217-231, 2021 | 22 | 2021 |
| Challenges of network interaction in managing sustainable development projects in developing countries: case of an international consulting company O Dziubaniuk, M Ivanova-Gongne, E Berdysheva critical perspectives on international business 18 (4), 546-573, 2022 | 18 | 2022 |
| Technology entrepreneurship in healthcare: Challenges and opportunities for value creation I Kulkov, M Ivanova-Gongne, A Bertello, H Makkonen, J Kulkova, ... Journal of Innovation & Knowledge 8 (2), 100365, 2023 | 16 | 2023 |
| Identifying institutional barriers when implementing new technologies in the healthcare industry I Kulkov, A Tsvetkova, M Ivanova-Gongne European Journal of Innovation Management 26 (4), 909-932, 2023 | 15 | 2023 |
| Innovations in veterinary markets: opinion leaders’ social capital I Kulkov, W Barner-Rasmussen, M Ivanova-Gongne, A Tsvetkova, ... Journal of Business & Industrial Marketing 36 (13), 1-14, 2021 | 14 | 2021 |
| Sensemaking by minority entrepreneurs: Role identities and linguistic embeddedness M Ivanova-Gongne, S Lång, M Brännback, A Carsrud Journal of Small Business & Entrepreneurship 36 (2), 239-262, 2024 | 13 | 2024 |
| CSR communication in stakeholder networks: a semiotic perspective S Lång, M Ivanova-Gongne Baltic Journal of Management 14 (3), 480-499, 2019 | 13 | 2019 |
| The importance of interactive network branding for business relationship development: insights from emerging markets N Koporcic, M Ivanova-Gongne Journal of business & industrial marketing 35 (1), 183-192, 2020 | 12 | 2020 |
| Developing insights on branding in the B2B context: Case studies from business practice N Koporcic, M Ivanova-Gongne, AG Nyström, JÅ Törnroos Emerald Publishing Limited, 2018 | 11 | 2018 |
| Sensemaking of environmental commitment: a socio-historical contextualization of post-Soviet managers’ views M Ivanova-Gongne, T Galkina, M Uzhegova, L Torkkeli Scandinavian Journal of Management 38 (4), 101233, 2022 | 9 | 2022 |
| Language diversity–multi-ethnic migrant and diaspora resources for international business and entrepreneurship M Elo, T Kothari, M Ivanova-Gongne Diversity in Action: Managing Diverse Talent in a Global Economy, 123-150, 2022 | 8 | 2022 |
Olga DziubaniukD.Sc., Postdoc, Tampere UniversityVerified email at abo.fi
