| In pursuit of enhanced customer retention management: Review, key issues, and future directions E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ... Customer Needs and Solutions 5, 65-81, 2018 | 188 | 2018 |
| Complicating choice RY Schrift, O Netzer, R Kivetz Journal of Marketing Research 48 (2), 308-326, 2011 | 96 | 2011 |
| Rejectable choice sets: How seemingly irrelevant no-choice options affect consumer decision processes JR Parker, RY Schrift Journal of Marketing Research 48 (5), 840-854, 2011 | 94 | 2011 |
| The synthesis of preference: Bridging behavioral decision research and marketing science R Kivetz, O Netzer, R Schrift Journal of Consumer Psychology 18 (3), 179-186, 2008 | 63 | 2008 |
| Autonomy in consumer choice K Wertenbroch, RY Schrift, JW Alba, A Barasch, A Bhattacharjee, ... Marketing letters 31, 429-439, 2020 | 60 | 2020 |
| The illusion of multitasking and its positive effect on performance S Srna, RY Schrift, G Zauberman Psychological Science 29 (12), 1942-1955, 2018 | 55 | 2018 |
| Do costly options lead to better outcomes? How the protestant work ethic influences the cost–benefit heuristic in goal pursuit Y Cheng, A Mukhopadhyay, RY Schrift Journal of Marketing Research 54 (4), 636-649, 2017 | 35 | 2017 |
| On My own: the aversion to being observed during the preference-construction stage Y Zwebner, RY Schrift Journal of Consumer Research 47 (4), 475-499, 2020 | 33 | 2020 |
| Pain and preferences: Observed decisional conflict and the convergence of preferences RY Schrift, M Amar Journal of Consumer Research 42 (4), 515-534, 2015 | 33 | 2015 |
| Complicating decisions: The work ethic heuristic and the construction of effortful decisions. RY Schrift, R Kivetz, O Netzer Journal of Experimental Psychology: General 145 (7), 807, 2016 | 32 | 2016 |
| Staying the course: The option of doing nothing and its impact on postchoice persistence RY Schrift, JR Parker Psychological science 25 (3), 772-780, 2014 | 32 | 2014 |
| Designing AI systems that customers won’t hate Z Carmon, R Schrift, K Wertenbroch, H Yang MIT Sloan Management Review, 2019 | 26 | 2019 |
| Multistage decision processes: The impact of attribute order on how consumers mentally represent their choice RY Schrift, JR Parker, G Zauberman, S Srna Journal of Consumer Research 44 (6), 1307-1324, 2018 | 18 | 2018 |
| The dark side of microtargeting: predicting consumers’ preferences threatens their sense of free will R Schrift, K Wertenbroch, Y Zwebner ACR North American Advances, 2019 | 6 | 2019 |
| Multitasking: perception and performance S Srna, R Schrift, G Zauberman ACR North American Advances, 2016 | 2 | 2016 |
| You Must Have a Preference: The Impact of No-Preference Communication on Joint Decision Making NYJ Kim, Y Zwebner, A Barasch, RY Schrift Journal of Marketing Research 60 (1), 52-71, 2023 | 1 | 2023 |
| The Dual Effect of Perceived Centrality on Conformity to Group Preference E Shalev, RY Schrift Available at SSRN 3397588, 2019 | 1 | 2019 |
| " On my own: The aversion to being observed during the preference-construction stage": Erratum. Y Zwebner, RY Schrift Oxford University Press, 2021 | | 2021 |
| Erratum: On My Own: The Aversion to Being Observed during the Preference-Construction Stage Y Zwebner, RY Schrift Journal of Consumer Research, 2021 | | 2021 |
| The Objectivity Illusion of Ranking Procedures: How and Why Ranking Alleviates Decision Difficulty Y Zwebner, R Schrift ACR North American Advances, 2020 | | 2020 |
Oded NetzerArthur J. Samberg Professor of Business, Columbia UniversityVerified email at gsb.columbia.edu
