Rom Schrift
Rom Schrift
Associate Professor of Marketing, Kelley School of Business, Indiana University
Verified email at - Homepage
Cited by
Cited by
In pursuit of enhanced customer retention management: Review, key issues, and future directions
E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ...
Customer Needs and Solutions 5, 65-81, 2018
Complicating choice
RY Schrift, O Netzer, R Kivetz
Journal of Marketing Research 48 (2), 308-326, 2011
Rejectable choice sets: How seemingly irrelevant no-choice options affect consumer decision processes
JR Parker, RY Schrift
Journal of Marketing Research 48 (5), 840-854, 2011
The synthesis of preference: Bridging behavioral decision research and marketing science
R Kivetz, O Netzer, R Schrift
Journal of Consumer Psychology 18 (3), 179-186, 2008
Autonomy in consumer choice
K Wertenbroch, RY Schrift, JW Alba, A Barasch, A Bhattacharjee, ...
Marketing letters 31, 429-439, 2020
The illusion of multitasking and its positive effect on performance
S Srna, RY Schrift, G Zauberman
Psychological Science 29 (12), 1942-1955, 2018
Do costly options lead to better outcomes? How the protestant work ethic influences the cost–benefit heuristic in goal pursuit
Y Cheng, A Mukhopadhyay, RY Schrift
Journal of Marketing Research 54 (4), 636-649, 2017
On My own: the aversion to being observed during the preference-construction stage
Y Zwebner, RY Schrift
Journal of Consumer Research 47 (4), 475-499, 2020
Pain and preferences: Observed decisional conflict and the convergence of preferences
RY Schrift, M Amar
Journal of Consumer Research 42 (4), 515-534, 2015
Complicating decisions: The work ethic heuristic and the construction of effortful decisions.
RY Schrift, R Kivetz, O Netzer
Journal of Experimental Psychology: General 145 (7), 807, 2016
Staying the course: The option of doing nothing and its impact on postchoice persistence
RY Schrift, JR Parker
Psychological science 25 (3), 772-780, 2014
Designing AI systems that customers won’t hate
Z Carmon, R Schrift, K Wertenbroch, H Yang
MIT Sloan Management Review, 2019
Multistage decision processes: The impact of attribute order on how consumers mentally represent their choice
RY Schrift, JR Parker, G Zauberman, S Srna
Journal of Consumer Research 44 (6), 1307-1324, 2018
The dark side of microtargeting: predicting consumers’ preferences threatens their sense of free will
R Schrift, K Wertenbroch, Y Zwebner
ACR North American Advances, 2019
Multitasking: perception and performance
S Srna, R Schrift, G Zauberman
ACR North American Advances, 2016
You Must Have a Preference: The Impact of No-Preference Communication on Joint Decision Making
NYJ Kim, Y Zwebner, A Barasch, RY Schrift
Journal of Marketing Research 60 (1), 52-71, 2023
The Dual Effect of Perceived Centrality on Conformity to Group Preference
E Shalev, RY Schrift
Available at SSRN 3397588, 2019
" On my own: The aversion to being observed during the preference-construction stage": Erratum.
Y Zwebner, RY Schrift
Oxford University Press, 2021
Erratum: On My Own: The Aversion to Being Observed during the Preference-Construction Stage
Y Zwebner, RY Schrift
Journal of Consumer Research, 2021
The Objectivity Illusion of Ranking Procedures: How and Why Ranking Alleviates Decision Difficulty
Y Zwebner, R Schrift
ACR North American Advances, 2020
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