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Tsunwai Wesley Yuen
Tsunwai Wesley Yuen
Verified email at manchester.ac.uk
Title
Cited by
Cited by
Year
Do green practices really attract customers? The sharing economy from the sustainable supply chain management perspective
J Hu, YL Liu, TWW Yuen, MK Lim, J Hu
Resources, Conservation and Recycling 149, 177-187, 2019
1482019
An experimental study of consumption orientations, environmental sustainability advertising and home-sharing adoption intentions
YL Liu, TW Yuen, HL Jiang
International Journal of Contemporary Hospitality Management, 2019
222019
Can dissimilarity in product category be an opportunity for cross-gender brand extension?
TW Yuen, M Nieroda, H He, Y Park
Journal of Business Research 135, 348-357, 2021
122021
‘Support your country and buy Chinese brands’–would Chinese consumers buy it?
YL Liu, S Karimi, TW Yuen
Journal of Marketing Communications 26 (2), 130-144, 2020
72020
Factors influencing foreign consumers to adopt mobile payment extensions offered by multinational mobile messaging applications
TW Yuen
International Journal of Multinational Corporation Strategy 3 (2), 130-152, 2020
52020
Consumers’ Emotional Responses to Brand Extensions: An Examination of the Cognition-Emotion-Action Process Using the Cognitive Appraisal Theory
TW Yuen, H He, M Nieroda
12019
Can Being Similar in Product Category a Liability for Cross-gender Brand Extension?
TW Yuen, M Nieroda, H He, Y Park
Proceedings of the European Marketing Academy 48, 8432, 2019
12019
Is one business and management school better than another? A clustering perspective across UK national HE league tables
A Slaich, Y Liu, M Elshaw, TW Yuen
Higher Education Review 50 (2), 105-125, 2018
12018
Can I See Your Answers? Applying the Fishbowl Method in Marketing Analytics Classes
HL Jiang, LH Lu, TW Yuen, YL Liu, C Coelho
Journal of Marketing Education, 02734753241259974, 2024
2024
Why Do Shoppers Choose your Pack? The Impact of Product Package Design on Consumers’ Brand Stereotypes and Purchase Intention
TW Yuen, E Perschke, H He, G Davies
The European Marketing Academy, 2020
2020
Consumers' Responses to Brand Extensions: An Emotional Perspective
TW Yuen, H He, M Nieroda
American Marketing Assoication, 2020
2020
Consumer Acceptance of Mobile Phone Services Brand Extensions
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