| The impact of soda taxes: Pass-through, tax avoidance, and nutritional effects S Seiler, A Tuchman, S Yao Journal of Marketing Research 58 (1), 22-49, 2021 | 148 | 2021 |
| TV advertising effectiveness and profitability: Generalizable results from 288 brands BT Shapiro, GJ Hitsch, AE Tuchman Econometrica 89 (4), 1855-1879, 2021 | 118* | 2021 |
| Advertising and demand for addictive goods: The effects of e-cigarette advertising A Tuchman Marketing Science 38 (6), 994-1022, 2019 | 92 | 2019 |
| Television ad-skipping, consumption complementarities, and the consumer demand for advertising A Tuchman, H Nair, PM Gardete Quantitative Marketing and Economics, 2018 | 72* | 2018 |
| Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact? J Liaukonyte, A Tuchman, X Zhu Marketing Science: Frontiers, 2022 | 14* | 2022 |
| Estimating the Value of Offsite Data to Advertisers on Meta N Wernerfelt, A Tuchman, B Shapiro, R Moakler University of Chicago, Becker Friedman Institute for Economics Working Paper, 2022 | 8 | 2022 |
| Research note: Procedure for building nielsen ad intel data and merging with nielsen rms scanner data B Shapiro, GJ Hitsch, A Tuchman Available at SSRN 3761483, 2020 | 5 | 2020 |
| Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax? S Moshary, A Tuchman, N Vajravelu Marketing Science, 2022 | 4* | 2022 |
| Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune J Liaukonytė, A Tuchman, X Zhu Marketing Science 42 (1), 32-36, 2023 | 1 | 2023 |
| Do Boycotts and" Buycotts" Make a Difference? J Liaukonyte, A Tuchman, X Zhu HARVARD BUSINESS REVIEW 101 (3-4), 24-24, 2023 | | 2023 |
| Where Does Advertising Content Lead You? We Created a Bookstore to Find Out I Morozov, A Tuchman We Created a Bookstore to Find Out (December 20, 2022), 2022 | | 2022 |
| Gender‐ Based Pricing in Consumer Packaged Goods: A Pink Tax? S Moshary, A Tuchman, N Bhatia Cato Institute, 2022 | | 2022 |
| Essays on the Role of Advertising in Product Markets A Tuchman Stanford University, 2016 | | 2016 |
Bradley ShapiroProfessor of Marketing, University of ChicagoVerified email at chicagobooth.edu
