| A targeted approach to viral marketing A Mochalova, A Nanopoulos Electronic Commerce Research and Applications 13 (4), 283-294, 2014 | 81 | 2014 |
| On the Role of Centrality in Information Diffusion in Social Networks A Mochalova, A Nanopoulos 21th European Conference on Information Systems (ECIS2013), 2013 | 38 | 2013 |
| Restricting the Spread of Firestorms in Social Networks A Mochalova, A Nanopoulos 22nd European Conference on Information Systems (ECIS2014), 2014 | 32 | 2014 |
| Non-intrusive viral marketing based on percolation centrality A Mochalova, A Nanopoulos | 5 | 2015 |
| Multi-stage seed selection for viral marketing A Mochalova, A Nanopoulos Proceedings of the 30th Annual ACM Symposium on Applied Computing, 1181-1183, 2015 | 2 | 2015 |
| Multi-stage application of seed selection process for viral marketing A Mochalova Available at SSRN 2630949, 2015 | 1 | 2015 |
| Role of Centrality Scores in Identifying Influential Users in Social Networks for Viral Marketing Applications A Mochalova | | 2015 |
