| Variety seeking behavior: An interdisciplinary review L McAlister, E Pessemier Journal of Consumer research 9 (3), 311-322, 1982 | 1730 | 1982 |
| Consumers’ perceptions of the assortment offered in a grocery category: The impact of item reduction SM Broniarczyk, WD Hoyer, L McAlister Journal of marketing research 35 (2), 166-176, 1998 | 955 | 1998 |
| A dynamic attribute satiation model of variety-seeking behavior L McAlister Journal of consumer research 9 (2), 141-150, 1982 | 865 | 1982 |
| Promotion signal: proxy for a price cut? JJ Inman, L McAlister, WD Hoyer Journal of consumer research 17 (1), 74-81, 1990 | 776 | 1990 |
| Linking brand equity to customer equity RP Leone, VR Rao, KL Keller, AM Luo, L McAlister, R Srivastava Journal of service research 9 (2), 125-138, 2006 | 725 | 2006 |
| Advertising, research and development, and systematic risk of the firm L McAlister, R Srinivasan, MC Kim Journal of Marketing 71 (1), 35-48, 2007 | 587 | 2007 |
| Using a variety-seeking model to identify substitute and complementary relationships among competing products JM Lattin, L McAlister Journal of marketing research 22 (3), 330-339, 1985 | 447 | 1985 |
| Grocery revolution: The new focus on the consumer BE Kahn, L McAlister Addison-Wesley, 1997 | 436 | 1997 |
| Do coupon expiration dates affect consumer behavior? JJ Inman, L McAlister Journal of Marketing Research 31 (3), 423-428, 1994 | 381 | 1994 |
| Promotion has a negative effect on brand evaluations—or does it? Additional Disconfirming Evidence S Davis, JJ Inman, L McAlister Journal of marketing research 29 (1), 143-148, 1992 | 368 | 1992 |
| A dynamic model of the effect of online communications on firm sales GP Sonnier, L McAlister, OJ Rutz Marketing Science 30 (4), 702-716, 2011 | 314 | 2011 |
| Power and goal setting in channel negotiations L McAlister, MH Bazerman, P Fader Journal of Marketing Research 23 (3), 228-236, 1986 | 293 | 1986 |
| Choosing the right metrics to maximize profitability and shareholder value JA Petersen, L McAlister, DJ Reibstein, RS Winer, V Kumar, G Atkinson Journal of Retailing 85 (1), 95-111, 2009 | 292 | 2009 |
| Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization A Morales, BE Kahn, L McAlister, SM Broniarczyk Journal of Retailing 81 (2), 159-169, 2005 | 276 | 2005 |
| CRM in data-rich multichannel retailing environments: A review and future research directions PC Verhoef, R Venkatesan, L McAlister, EC Malthouse, M Krafft, ... Journal of interactive marketing 24 (2), 121-137, 2010 | 253 | 2010 |
| Market share response when consumers seek variety FM Feinberg, BE Kahn, L McAlister Journal of Marketing Research 29 (2), 227-237, 1992 | 222 | 1992 |
| Sophistication in research in marketing DR Lehmann, L McAlister, R Staelin Journal of Marketing 75 (4), 155-165, 2011 | 218 | 2011 |
| Marketing renaissance: Opportunities and imperatives for improving marketing thought, practice, and infrastructure SW Brown, FE Webster, JBEM Steenkamp, WL Wilkie, JN Sheth, ... Journal of Marketing 69 (4), 1-25, 2005 | 207 | 2005 |
| Choosing multiple items from a product class L McAlister Journal of Consumer Research 6 (3), 213-224, 1979 | 202 | 1979 |
| Advertising effectiveness: The moderating effect of firm strategy L McAlister, R Srinivasan, N Jindal, AA Cannella Journal of Marketing Research 53 (2), 207-224, 2016 | 180 | 2016 |
