Leigh McAlister
Leigh McAlister
Professor of Marketing, University of Texas at Austin
Verified email at
Cited by
Cited by
Variety seeking behavior: An interdisciplinary review
L McAlister, E Pessemier
Journal of Consumer research 9 (3), 311-322, 1982
Consumers’ perceptions of the assortment offered in a grocery category: The impact of item reduction
SM Broniarczyk, WD Hoyer, L McAlister
Journal of marketing research 35 (2), 166-176, 1998
A dynamic attribute satiation model of variety-seeking behavior
L McAlister
Journal of Consumer research 9 (2), 141-150, 1982
Promotion signal: proxy for a price cut?
JJ Inman, L McAlister, WD Hoyer
Journal of consumer research 17 (1), 74-81, 1990
Linking brand equity to customer equity
RP Leone, VR Rao, KL Keller, AM Luo, L McAlister, R Srivastava
Journal of service research 9 (2), 125-138, 2006
Advertising, research and development, and systematic risk of the firm
L McAlister, R Srinivasan, MC Kim
Journal of Marketing 71 (1), 35-48, 2007
Grocery revolution
BE Kahn, L McAlister
Addison-Wesley, 1997
Using a variety-seeking model to identify substitute and complementary relationships among competing products
JM Lattin, L McAlister
Journal of marketing research 22 (3), 330-339, 1985
Promotion has a negative effect on brand evaluations—or does it? Additional Disconfirming Evidence
S Davis, JJ Inman, L McAlister
Journal of marketing research 29 (1), 143-148, 1992
Do coupon expiration dates affect consumer behavior?
JJ Inman, L McAlister
Journal of Marketing Research 31 (3), 423-428, 1994
Power and goal setting in channel negotiations
L McAlister, MH Bazerman, P Fader
Journal of Marketing Research 23 (3), 228-236, 1986
A dynamic model of the effect of online communications on firm sales
GP Sonnier, L McAlister, OJ Rutz
Marketing Science 30 (4), 702-716, 2011
Choosing the right metrics to maximize profitability and shareholder value
JA Petersen, L McAlister, DJ Reibstein, RS Winer, V Kumar, G Atkinson
Journal of Retailing 85 (1), 95-111, 2009
Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization
A Morales, BE Kahn, L McAlister, SM Broniarczyk
Journal of Retailing 81 (2), 159-169, 2005
CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions
PC Verhoef, R Venkatesan, L McAlister, EC Malthouse, M Krafft, ...
Journal of interactive marketing 24 (2), 121-137, 2010
Market share response when consumers seek variety
FM Feinberg, BE Kahn, L McAlister
Journal of Marketing Research 29 (2), 227-237, 1992
Sophistication in research in marketing
DR Lehmann, L McAlister, R Staelin
Journal of Marketing 75 (4), 155-165, 2011
Choosing multiple items from a product class
L McAlister
Journal of Consumer Research 6 (3), 213-224, 1979
Marketing renaissance: Opportunities and imperatives for improving marketing thought, practice, and infrastructure
SW Brown, FE Webster, JBEM Steenkamp, WL Wilkie, JN Sheth, ...
Journal of Marketing 69 (4), 1-25, 2005
An elimination by aspects model of consumer response to promotion calibrated on UPC scanner data
PS Fader, L McAlister
Journal of Marketing Research 27 (3), 322-332, 1990
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