Kinshuk Jerath

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Citations	3205	2236
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i10-index	31	27

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Z. john zhangthe Wharton schoolVerified email at wharton.upenn.edu
kannan srinivasanProfessor, Carnegie Mellon UniversityVerified email at andrew.cmu.edu
Vibhanshu AbhishekAssociate Professor of Information Systems, UC IrvineVerified email at uci.edu
Serguei NetessineProfessor of Operations, information and DecisionsVerified email at wharton.upenn.edu
Amin SayediAssociate Professor of Marketing, University of WashingtonVerified email at uw.edu
Bruce HardieLondon Business SchoolVerified email at london.edu
Tinglong DaiProfessor of Operations Management, Johns Hopkins UniversityVerified email at jhu.edu
Senthil VeeraraghavanProfessor of Operations, Information and Decisions, Wharton School, University of PennsylvaniaVerified email at wharton.upenn.edu
P.C. VerhoefProfessor of MarketingVerified email at rug.nl
Leonard LeeProfessor of Marketing, National University of SingaporeVerified email at nus.edu.sg
Eric BradlowThe Wharton School of the University of PennsylvaniaVerified email at wharton.upenn.edu
Scott A. NeslinProfessor of Marketing, Dartmouth CollegeVerified email at dartmouth.edu
Marcel GoicIndustrial Engineering, University of ChileVerified email at uchile.cl
Anuj KumarAssciate Professor of Information Systems ManagementVerified email at ufl.edu

Kinshuk Jerath

Arthur F Burns Professor of Free and Competitive Enterprise, Professor of Business, Marketing

Verified email at columbia.edu - Homepage

Marketing -- Retailing Online Advertising Data-Based Customer Management


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Agency selling or reselling? Channel structures in electronic retailing V Abhishek, K Jerath, ZJ Zhang Management Science 62 (8), 2259-2280, 2016	555	2016
Firm strategies in the “mid tail” of platform-based retailing B Jiang, K Jerath, K Srinivasan Marketing Science 30 (5), 757-775, 2011	367	2011
Revenue management with strategic customers: Last-minute selling and opaque selling K Jerath, S Netessine, SK Veeraraghavan Management science 56 (3), 430-448, 2010	366	2010
Consumer click behavior at a search engine: The role of keyword popularity K Jerath, L Ma, YH Park Journal of Marketing Research 51 (4), 480-486, 2014	218	2014
Store within a store K Jerath, ZJ Zhang Journal of Marketing Research 47 (4), 748-763, 2010	187	2010
A “position paradox” in sponsored search auctions K Jerath, L Ma, YH Park, K Srinivasan Marketing Science 30 (4), 612-627, 2011	175	2011
The interrelationships between brand and channel choice SA Neslin, K Jerath, A Bodapati, ET Bradlow, J Deighton, S Gensler, ... Marketing Letters 25, 319-330, 2014	171	2014
Competitive poaching in sponsored search advertising and its strategic impact on traditional advertising A Sayedi, K Jerath, K Srinivasan Marketing Science 33 (4), 586-608, 2014	121	2014
The emergence of opinion leaders in a networked online community: A dyadic model with time dynamics and a heuristic for fast estimation Y Lu, K Jerath, PV Singh Management Science 59 (8), 1783-1799, 2013	121	2013
Inefficiencies in digital advertising markets BR Gordon, K Jerath, Z Katona, S Narayanan, J Shin, KC Wilbur Journal of Marketing 85 (1), 7-25, 2021	114	2021
New perspectives on customer “death” using a generalization of the Pareto/NBD model K Jerath, PS Fader, BGS Hardie Marketing Science 30 (5), 866-880, 2011	86	2011
Product quality in a distribution channel with inventory risk K Jerath, SH Kim, R Swinney Marketing Science 36 (5), 747-761, 2017	85	2017
Salesforce compensation with inventory considerations T Dai, K Jerath Management Science 59 (11), 2490-2501, 2013	79	2013
Estimating CLV using aggregated data: the Tuscan lifestyles case revisited PS Fader, BGS Hardie, K Jerath Journal of Interactive Marketing 21 (3), 55-71, 2007	51	2007
Keyword management costs and “broad match” in sponsored search advertising W Amaldoss, K Jerath, A Sayedi Marketing Science 35 (2), 259-274, 2016	43	2016
An information stock model of customer behavior in multichannel customer support services K Jerath, A Kumar, S Netessine Manufacturing & Service Operations Management 17 (3), 368-383, 2015	40	2015
Selling to strategic customers: Opaque selling strategies K Jerath, S Netessine, SK Veeraraghavan Consumer-driven demand and operations management models: A systematic study …, 2009	39	2009
Cross-market discounts M Goić, K Jerath, K Srinivasan Marketing Science 30 (1), 134-148, 2011	35	2011
Exclusive placement in online advertising A Sayedi, K Jerath, M Baghaie Marketing Science 37 (6), 970-986, 2018	33	2018
Can we all get along? incentive contracts to bridge the marketing and operations divide K Jerath, S Netessine, ZJ Zhang Incentive Contracts to Bridge the Marketing and Operations Divide (November …, 2007	33	2007

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