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Robert Hornik
Robert Hornik
Annenberg School for Communication, University of Pennsylvania
Verified email at asc.upenn.edu
Title
Cited by
Cited by
Year
USE OF MASS MEDIA CAMPAIGNS TO CHANGE HEALTH BEHAVIOR
MA Wakefield, B Loken, RC Hornik
The Lancet 376 (9748), 1261-1271, 2010
28552010
Toward reform of program evaluation
LJ Cronbach, SR Ambron, SM Dornbusch, RD Hess, RC Hornik, ...
Jossey-Bass, 1980
27091980
Association between initial use of e-cigarettes and subsequent cigarette smoking among adolescents and young adults: a systematic review and meta-analysis
S Soneji, JL Barrington-Trimis, TA Wills, AM Leventhal, JB Unger, ...
JAMA pediatrics 171 (8), 788-797, 2017
12052017
Public health communication: Evidence for behavior change
Routledge, 2002
1175*2002
Prediction and change of health behavior: Applying the reasoned action approach
I Ajzen, D Albarracin, R Hornik
Psychology Press, 2007
9982007
Social influences on the sexual behavior of youth at risk for HIV exposure.
D Romer, M Black, I Ricardo, S Feigelman, L Kaljee, J Galbraith, R Nesbit, ...
American journal of public health 84 (6), 977-985, 1994
5531994
Communicating science effectively: A research agenda
National Academies of Sciences, Engineering, and Medicine
National Academies Press, 2017
5182017
Examining the dimensions of cancer-related information seeking and scanning behavior
J Niederdeppe, RC Hornik, BJ Kelly, DL Frosch, A Romantan, RS Stevens, ...
Health communication 22 (2), 153-167, 2007
4542007
Cancer information scanning and seeking behavior is associated with knowledge, lifestyle choices, and screening
M Shim, B Kelly, R Hornik
Journal of Health Communication 11 (S1), 157-172, 2006
4342006
Development communication: information, agriculture, and nutrition in the Third World.
RC Hornik
Development communication: information, agriculture, and nutrition in the …, 1993
4031993
Creating demand for prescription drugs: a content analysis of television direct-to-consumer advertising
DL Frosch, PM Krueger, RC Hornik, PF Cronholm, FK Barg
The Annals of Family Medicine 5 (1), 6-13, 2007
3802007
Effects of the national youth anti-drug media campaign on youths
R Hornik, L Jacobsohn, R Orwin, A Piesse, G Kalton
American Journal of Public Health 98 (12), 2008
3732008
Using theory to design evaluations of communication campaigns: The case of the National Youth Anti-Drug Media Campaign
R Hornik, I Yanovitzky
Communication Theory 13 (2), 204-224, 2003
3492003
Matching with doses in an observational study of a media campaign against drug abuse
B Lu, E Zanutto, R Hornik, PR Rosenbaum
Journal of the American Statistical Association 96 (456), 1245-1253, 2001
2592001
Differences in information seeking among breast, prostate, and colorectal cancer patients: results from a population-based survey
RH Nagler, SW Gray, A Romantan, BJ Kelly, A DeMichele, K Armstrong, ...
Patient education and counseling 81, S54-S62, 2010
2572010
Cancer information scanning and seeking in the general population
B Kelly, R Hornik, A Romantan, JS Schwartz, K Armstrong, A DeMichele, ...
Journal of health communication 15 (7), 734-753, 2010
2462010
Association of COVID-19 misinformation with face mask wearing and social distancing in a nationally representative US sample
R Hornik, A Kikut, E Jesch, C Woko, L Siegel, K Kim
Health communication 36 (1), 6-14, 2021
2072021
Using cross-sectional surveys to plan message strategies
R Hornik, KD Woolf
Social Marketing Quarterly 5 (2), 34-41, 1999
1861999
Out-of-school television and schooling: Hypotheses and methods
R Hornik
Review of Educational Research 51 (2), 193-214, 1981
1791981
Validation of database search terms for content analysis: The case of cancer news coverage
JE Stryker, RJ Wray, RC Hornik, I Yanovitzky
Journalism & Mass Communication Quarterly 83 (2), 413-430, 2006
1732006
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