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Ekaterina Nemkova
Ekaterina Nemkova
Associate Professor, IESEG School of Management
Verified email at ieseg.fr
Title
Cited by
Cited by
Year
Leveraging of Dynamic export capabilities for competitive advantage and performance consequences: Evidence from China
K Efrat, P Hughes, E Nemkova, AL Souchon, J Sy-Changco
Journal of Business Research 84, 114-124, 2018
1582018
The impact of agility on the market performance of born-global firms: an exploratory study of the ‘Tech City’innovation cluster
E Nemkova
Journal of Business Research 80, 257-265, 2017
1202017
Export decision‐making orientation: an exploratory study
E Nemkova, AL Souchon, P Hughes
International Marketing Review 29 (4), 349-378, 2012
1152012
Salesperson improvisation: Antecedents, performance outcomes, and boundary conditions
AY Banin, N Boso, M Hultman, AL Souchon, P Hughes, E Nemkova
Industrial Marketing Management 59, 120-130, 2016
962016
Does improvisation help or hinder planning in determining export success? Decision theory applied to exporting
E Nemkova, AL Souchon, P Hughes, M Micevski
Journal of International Marketing 23 (3), 41-65, 2015
952015
In search of meaningful work on digital freelancing platforms: the case of design professionals
E Nemkova, P Demirel, L Baines
New Technology, Work and Employment 34 (3), 226-243, 2019
822019
Spontaneity and international marketing performance
AL Souchon, P Hughes, AM Farrell, E Nemkova, JS Oliveira
International Marketing Review 33 (5), 671-690, 2016
582016
Controversial advert perceptions in SNS advertising: The role of ethical judgement and religious commitment
S Kadić-Maglajlić, M Arslanagić-Kalajdžić, M Micevski, N Michaelidou, ...
Journal of business ethics 141, 249-265, 2017
542017
Social capital creation on professional sharing economy platforms: The problems of rating dependency and the non-transferability of social capital
Z Tóth, E Nemkova, G Hizsák, P Naudé
Journal of Business Research 144, 450-460, 2022
372022
Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters
P Hughes, AL Souchon, E Nemkova, IR Hodgkinson, JS Oliveira, N Boso, ...
Industrial Marketing Management 83, 59-69, 2019
352019
Reproducing Global Inequalities in the Online Labour Market: Valuing Capital in the Design Field
P Demirel, E Nemkova, R Taylor
Work, Employment and Society 35 (5), 914-930, 2021
312021
Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences
K Efrat, AL Souchon, P Dickenson, E Nemkova
Journal of Business Research 137, 601-613, 2021
122021
How agency and self‐efficacy moderate the effects of strategic improvisational behaviors on sales performance: Evidence from an emerging market
M Hultman, N Boso, AA Yeboah‐Banin, I Hodgkinson, AL Souchon, ...
European Management Review 19 (3), 417-435, 2022
62022
Decision-making in an export context: combining planning and improvisation to improve export performance
E Nemkova
Loughborough University, 2014
52014
Decision-making in international marketing: past, present and future
JS Oliveira, M Hultman, N Boso, I Hodgkinson, P Hughes, E Nemkova, ...
International Marketing Review 40 (3), 413-428, 2023
32023
Export Decision-Making: Combining Planning and Improvisation to Enhance Performance
E Nemkova, A Souchon, P Hughes
Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2016
32016
Factors and types of consumer behaviour in the food market
EV Nemkova
JOURNAL OF ECONOMIC SOCIOLOGY-EKONOMICHESKAYA SOTSIOLOGIYA 9 (5), 68-85, 2008
32008
Trust in Formal Institutions in Times of Crisis and Behavioral Outcomes
I Szcs, N Michaelidou, M Micevski, Ž Kolbl, S Kadic-Maglajlic, E Nemkova, ...
2023 EMAC Regional Conference: Marketing beyond the limits of Certainty …, 2023
2023
No Shackles Story: The Case of Sustainable Born Global Firms
E Nemkova, M Micevski, M Herz, A Angeli
The 51st EMAC Annual Conference 2022, 107496, 2022
2022
Employment Strategies in the Online Labour Market: A Bourdieusian Perspective
E Nemkova, P Demirel, R Taylor
32nd Annual Meeting, 2020
2020
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Articles 1–20