| Understanding consumers’ social networking site usage JT Gironda, PK Korgaonkar Journal of Marketing Management 30 (5-6), 571-605, 2014 | 175 | 2014 |
| Prosumer motivations for electronic word-of-mouth communication behaviors MB Fine, J Gironda, M Petrescu Journal of Hospitality and Tourism Technology 8 (2), 280-295, 2017 | 101 | 2017 |
| iSpy? Tailored versus invasive ads and consumers’ perceptions of personalized advertising JT Gironda, PK Korgaonkar Electronic Commerce Research and Applications 29, 64-77, 2018 | 98 | 2018 |
| Operationalizing thought leadership for online B2B marketing JM Barry, JT Gironda Industrial Marketing Management 81, 138-159, 2019 | 67 | 2019 |
| A dyadic examination of inspirational factors driving B2B social media influence JM Barry, J Gironda Journal of Marketing Theory and Practice 26 (1-2), 117-143, 2018 | 65 | 2018 |
| Viral advertising: A field experiment on viral intentions and purchase intentions M Petrescu, P Korgaonkar, J Gironda Journal of Internet Commerce 14 (3), 384-405, 2015 | 49 | 2015 |
| AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives M Petrescu, AS Krishen, S Kachen, JT Gironda Industrial Marketing Management 103, 61-72, 2022 | 33 | 2022 |
| Online piracy in the context of routine activities and subjective norms M Petrescu, JT Gironda, PK Korgaonkar Journal of Marketing Management 34 (3-4), 314-346, 2018 | 33 | 2018 |
| Ad scepticism and retouch-free disclaimers: Are they worth it? M Petrescu, M Mingione, J Gironda, H Brotspies Journal of Marketing Communications 25 (7), 738-762, 2019 | 18 | 2019 |
| Preventing shoplifting: Exploring online comments to propose a model PK Korgaonkar, JT Gironda, M Petrescu, AS Krishen, TF Mangleburg Psychology & Marketing 37 (1), 141-153, 2020 | 16 | 2020 |
| Salesperson attributes that influence consumer perceptions of sales interactions JR Fergurson, JT Gironda, M Petrescu Journal of Consumer Marketing 38 (6), 652-663, 2021 | 15 | 2021 |
| Interpersonal trust and within-nation regional e-commerce adoption JT Gironda, MF Peterson European Journal of International Management 8 (3), 241-259, 2014 | 11 | 2014 |
| Hispanics and viral advertising P Korgaonkar, M Petrescu, J Gironda Journal of Retailing and Consumer Services 32, 46-59, 2016 | 9 | 2016 |
| The Oscars: friends and foes for millennials MB Fine, JT Gironda, M Petrescu, C Dobre Journal of Consumer Behaviour 21 (6), 1494-1505, 2022 | 6 | 2022 |
| Personalized advertising, invasiveness, and consumers’ attitudes: a structured abstract JT Gironda, PK Korgaonkar Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | 6 | 2016 |
| The psychology of social networking site usage: An empirical examination of antecedents to intention and behavior JT Gironda, PK Korgaonkar Thriving in a New World Economy: Proceedings of the 2012 World Marketing …, 2015 | 6 | 2015 |
| Tailored vs. invasive advertising: An empirical examination of antecedents and outcomes of consumers' attitudes toward personalized advertising J Gironda Florida Atlantic University, 2014 | 6 | 2014 |
| Mavens at work: Brand commitment and the moderating role of market mavens on social media engagement D Goldring, B Gong, JT Gironda Journal of Promotion Management 28 (3), 261-287, 2022 | 5 | 2022 |
| Online Piracy vs. Public Policy and Cultural Influencers M Petrescu, J Gironda, P Korgaonkar International Journal of Marketing and Social Policy 1 (1), 3, 2016 | 4 | 2016 |
| Piracy, Price, and Word of Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates—An Abstract J Gironda, M Petrescu, PK Korgaonkar Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 3 | 2017 |
Maria PetrescuAssistant Professor of Marketing, Embry-Riddle Aeronautical University, Worldwide CampusVerified email at erau.edu
