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My (Myla) Bui
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Cited by
Year
Modeling regret effects on consumer post‐purchase decisions
M Bui, AS Krishen, K Bates
European Journal of Marketing 45 (7/8), 1068-1090, 2011
2092011
Healthy brands: establishing brand credibility, commitment and connection among consumers
E Kemp, M Bui
Journal of Consumer Marketing 28 (6), 429-437, 2011
1642011
The role of advertising in consumer emotion management
E Kemp, M Bui, S Chapa
International Journal of Advertising 31 (2), 339-353, 2012
1492012
When food is more than nutrition: Understanding emotional eating and overconsumption
E Kemp, MY Bui, S Grier
Journal of Consumer Behaviour 12 (3), 204-213, 2013
1202013
E‐tail emotion regulation: examining online hedonic product purchases
M Bui, E Kemp
International Journal of Retail & Distribution Management 41 (2), 155-170, 2013
1132013
Fear advertisements: Influencing consumers to make better health decisions
AS Krishen, M Bui
International Journal of Advertising 34 (3), 533-548, 2015
782015
Eating their feelings: Examining emotional eating in at-risk groups in the United States
E Kemp, M Bui, S Grier
Journal of Consumer Policy 34, 211-229, 2011
672011
That’s not so bad, I’ll eat more! Backfire effects of calories-per-serving information on snack consumption
AH Tangari, M Bui, KL Haws, PJ Liu
Journal of Marketing 83 (1), 133-150, 2019
622019
Understanding the power of hope and empathy in healthcare marketing
E Kemp, M Bui, A Krishen, PM Homer, MS LaTour
Journal of Consumer Marketing 34 (2), 85-95, 2017
582017
Preparing for a crisis: examining the influence of fear and anxiety on consumption and compliance
E Kemp, M Bui, MD Porter, III
Journal of Consumer Marketing 38 (3), 282-292, 2021
542021
What am I drinking? The effects of serving facts information on alcohol beverage containers
M Bui, S Burton, E Howlett, J Kozup
Journal of Consumer Affairs 42 (1), 81-99, 2008
522008
Promoting consumer well-being: Examining emotion regulation strategies in social advertising messages
E Kemp, K Cowart, MM Bui
Journal of Business Research 112, 200-209, 2020
492020
Hold the salt! Effects of sodium information provision, sodium content, and hypertension on perceived cardiovascular disease risk and purchase intentions
E Howlett, S Burton, AH Tangari, M Bui
Journal of Public Policy & Marketing 31 (1), 4-18, 2012
412012
Dine-in or take-out: Modeling millennials’ cooking motivation and choice
A Namin, BT Ratchford, JK Saint Clair, MM Bui, ML Hamilton
Journal of Retailing and Consumer Services 53, 101981, 2020
402020
Can health “halos” extend to food packaging? An investigation into food healthfulness perceptions and serving sizes on consumption decisions
MM Bui, AH Tangari, KL Haws
Journal of Business Research 75, 221-228, 2017
402017
Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement
M Bui, AS Krishen, E Anlamlier, O Berezan
Psychology & Marketing 39 (4), 683-693, 2022
392022
The internet of everything: implications of marketing analytics from a consumer policy perspective
M Petrescu, A Krishen, M Bui
Journal of Consumer Marketing 37 (6), 675-686, 2020
322020
Making small food units seem regular: How larger table size reduces calories to be consumed
B Davis, CR Payne, M Bui
Journal of the Association for Consumer Research 1 (1), 115-124, 2016
302016
Retail kiosks: how regret and variety influence consumption
AS Krishen, M Bui, PC Peter
International Journal of Retail & Distribution Management 38 (3), 173-189, 2010
302010
So close yet so far away: The moderating effect of regulatory focus orientation on health behavioral intentions
M Bui, AS Krishen
Psychology & Marketing 32 (5), 522-531, 2015
272015
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