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José Martí-Parreño
José Martí-Parreño
Vicerrector de Investigación y Transferencia - Universidad Internacional de Valencia - VIU
Verified email at universidadviu.com
Title
Cited by
Cited by
Year
The use of gamification in education: a bibliometric and text mining analysis
J Martí‐Parreño, E Méndez‐Ibáñez, A Alonso‐Arroyo
Journal of computer assisted learning 32 (6), 663-676, 2016
3172016
Key drivers of consumer loyalty to Facebook fan pages
C Ruiz-Mafe, J Marti-Parreno, S Sanz-Blas
Online information review 38 (3), 362-380, 2014
2192014
Teachers’ attitude towards and actual use of gamification
J Martí-Parreño, D Seguí-Mas, E Seguí-Mas
Procedia-Social and Behavioral Sciences 228, 682-688, 2016
2032016
Key factors of teenagers' mobile advertising acceptance
J Martí Parreño, S Sanz‐Blas, C Ruiz‐Mafé, J Aldás‐Manzano
Industrial management & data systems 113 (5), 732-749, 2013
1992013
Drivers and barriers to adopting gamification: Teachers’ perspectives
A Sánchez-Mena, J Martí-Parreño
Electronic Journal of e-Learning 15 (5), pp434‑443-pp434‑443, 2017
1772017
Product placement in video games: the effect of brand familiarity and repetition on consumers’ memory
J Martí-Parreño, J Bermejo-Berros, J Aldás-Manzano
Journal of Interactive Marketing 38 (1), 55-63, 2017
1342017
Funny Marketing: consumidores, entretenimiento y comunicaciones de marketing en la era del branded entertainment
J Martí-Parreño
Wolters Kluwer España, 2010
1332010
Engagement marketing: una nueva publicidad para un marketing de compromiso
JM Parreño, MT Muñoz, AM Fernández
Prentice Hall, 2008
1142008
La publicidad actual: retos y oportunidades
J Martí Parreño, Y Cabrera García-Ochoa, J Aldás Manzano
1052012
Factors contributing brand attitude in advergames: Entertainment and irritation
J Martí-Parreño, J Aldas-Manzano, R Currás-Pérez, I Sanchez-Garcia
Journal of Brand Management 20, 374-388, 2013
942013
Students' attitude towards the use of educational video games to develop competencies
J Martí-Parreño, A Galbis-Córdova, MJ Miquel-Romero
Computers in Human Behavior 81, 366-377, 2018
842018
The Effect of Age on Teachers' Intention to Use Educational Video Games: A TAM Approach.
A Sánchez-Mena, J Martí-Parreño, J Aldás-Manzano
Electronic Journal of E-Learning 15 (4), 355-366, 2017
842017
Teachers’ intention to use educational video games: The moderating role of gender and age
A Sánchez-Mena, J Martí-Parreño, J Aldás-Manzano
Innovations in Education and Teaching International 56 (3), 318-329, 2019
832019
Education students’ attitude towards the use of gamification for competencies development
A Galbis-Córdoba, J Martí-Parreño, R Currás-Pérez
Journal of e-Learning and Knowledge Society 13 (1), 2017
772017
Teachers’ beliefs about gamification and competencies development: A concept mapping approach
J Martí-Parreño, A Galbis-Córdova, R Currás-Pérez
Innovations in education and teaching international 58 (1), 84-94, 2021
492021
El emplazamiento de producto: conceptualización, nuevos formatos y efectos sobre el consumidor.
J Martí Parreño, J Aldás Manzano, R Currás Pérez, I Sánchez García
Universidad de Quintana Roo, 2010
452010
Aplicaciones publicitarias para móvil: conocimiento, actitudes, motivos de uso y valoración por parte de los adolescentes españoles
S Sanz Blas, J Martí Parreño, C Ruiz Mafé
442012
Propuesta de una herramienta de análisis de contenido para el emplazamiento de producto en contenidos audiovisuales/A Proposal of a Tool for Content Analysis of Product …
JM Parreño
Pensar la publicidad 5 (2), 65-92, 2011
442011
El uso de la gamificación en la educación superior: el caso de Trade Ruler
J Martí Parreño, CM Queiro Ameijeiras, E Méndez Ibáñez, E Giménez Fita
Universidad Europea de Madrid, 2015
412015
Teachers acceptance of educational video games: A comprehensive literature review
A Sánchez-Mena, J Martí-Parreño
Journal of e-Learning and Knowledge Society 13 (2), 2017
402017
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