| Customer satisfaction, cash flow, and shareholder value TS Gruca, LL Rego Journal of Marketing 69 (3), 115-130, 2005 | 1240 | 2005 |
| The value of different customer satisfaction and loyalty metrics in predicting business performance NA Morgan, LL Rego Marketing science 25 (5), 426-439, 2006 | 849 | 2006 |
| Brand portfolio strategy and firm performance NA Morgan, LL Rego Journal of marketing 73 (1), 59-74, 2009 | 586 | 2009 |
| Consumer-based brand equity and firm risk LL Rego, MT Billett, NA Morgan Journal of Marketing 73 (6), 47-60, 2009 | 495 | 2009 |
| What makes commercial web pages popular? An empirical investigation of web page effectiveness UM Dholakia, LL Rego European Journal of Marketing 32 (7/8), 724-736, 1998 | 356 | 1998 |
| Reexamining the market share–customer satisfaction relationship LL Rego, NA Morgan, C Fornell Journal of marketing 77 (5), 1-20, 2013 | 324 | 2013 |
| Marketing department power and firm performance H Feng, NA Morgan, LL Rego Journal of Marketing 79 (5), 1-20, 2015 | 321 | 2015 |
| Firm capabilities and growth: the moderating role of market conditions H Feng, NA Morgan, LL Rego Journal of the Academy of Marketing Science 45, 76-92, 2017 | 220 | 2017 |
| The effect of brand acquisition and disposal on stock returns MA Wiles, NA Morgan, LL Rego Journal of Marketing 76 (1), 38-58, 2012 | 177 | 2012 |
| The Single-Question Trap. G Pingitore, NA Morgan, LL Rego, A Gigliotti, J Meyers Marketing Research 19 (2), 9-13, 2007 | 66 | 2007 |
| Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention L Rego, M Brady, R Leone, J Roberts, C Srivastava, R Srivastava International Journal of Research in Marketing 39 (2), 583-602, 2022 | 59 | 2022 |
| Glamour brands and glamour stocks MT Billett, Z Jiang, L Rego Journal of Economic Behavior & Organization 107 (B), 744-759, 2013 | 57 | 2013 |
| Examining why and when market share drives firm profit A Bhattacharya, NA Morgan, LL Rego Journal of Marketing 86 (4), 73-94, 2022 | 46 | 2022 |
| Customer satisfaction and firm profits in monopolies: A study of utilities A Bhattacharya, NA Morgan, LL Rego Journal of Marketing Research 58 (1), 202-222, 2021 | 38 | 2021 |
| The Bolo Game: Exploration of a High-Tech Virtual Community. EG Moore, SK Mazvancheryl, LL Rego Advances in consumer research 23 (1), 1996 | 36 | 1996 |
| Excess loyalty in CPG markets: a comprehensive examination SU Jung, TS Gruca, LL Rego Journal of Empirical Generalisations in Marketing Science 13 (1), 2010 | 31* | 2010 |
| Rejoinder—Can Behavioral WOM Measures Provide Insight into the Net Promoter© Concept of Customer Loyalty? NA Morgan, LL Rego Marketing Science 27 (3), 533-534, 2008 | 27 | 2008 |
| The one number you need to grow NA Morgan, LL Rego Harvard Business Review 82 (4), 134-136, 2004 | 26 | 2004 |
| The impact of unprofitable customer management strategies on shareholder value H Feng, NA Morgan, LL Rego Journal of the Academy of Marketing Science 48 (2), 246-269, 2020 | 21 | 2020 |
| The impact of chief marketing officer role variance on marketing capability KA Whitler, NA Morgan, L Rego Marketing Science Institute, 20-112, 2020 | 9 | 2020 |
Neil A. MorganProfessor of Marketing, University of Wisconsin--MadisonVerified email at wisc.edu
