| A framework for marketing image management H Barich, P Kotler MIT Sloan Management Review 32 (2), 94, 1991 | 2190 | 1991 |
| Prioritizing marketing image goals under resource constraints H Barich, V Srinivasan Sloan Management Review 34 (4), 69-77, 1993 | 95 | 1993 |
| A successful approach to segmenting industrial markets TS Robertson, H Barich Planning review 20 (6), 4-48, 1992 | 50 | 1992 |
| P. 1991, A framework for marketing image management HK Barich Sloan Management Review 32 (2), 0 | 17 | |
| og Kotler, P.(1991) H Barich A framework for marketing image management. SloanManagement Review 32, 94-104, 0 | 9 | |
| Prioritizing Marketing Image Goals in a Resource Constrained Environment H Barich, V Srinivasan Graduate School of Business, Stanford University, 1991 | | 1991 |
| The Magazine H Barich, V Srinivasan | | |
Philip KotlerS.C. Johnson & Son Professor of International Marketing, Kellogg School of Management
Philip KotlerS.C. Johnson & Son Professor of International Marketing, Kellogg School of Management