| Promotion of prescription drugs and its impact on physicians' choice behavior FF Gönül, F Carter, E Petrova, K Srinivasan Journal of marketing 65 (3), 79-90, 2001 | 444 | 2001 |
| Optimal mailing of catalogs: a new methodology using estimable structural dynamic programming models F Gönül, MZ Shi Management Science 44 (9), 1249-1262, 1998 | 228 | 1998 |
| Modeling multiple sources of heterogeneity in multinomial logit models: Methodological and managerial issues F Gonul, K Srinivasan Marketing Science, 213-229, 1993 | 221 | 1993 |
| Estimating the impact of consumer expectations of coupons on purchase behavior: a dynamic structural model F Gönül, K Srinivasan Marketing science 15 (3), 262-279, 1996 | 208 | 1996 |
| Modeling multiple sources of heterogeneity in multinomial logit models: Methodological and managerial issues F Gönül, K Srinivasan Marketing Science 12 (3), 213-229, 1993 | 130 | 1993 |
| New evidence on whether unemployment and out of the labor force are distinct states F Gönül Journal of human resources, 329-361, 1992 | 121 | 1992 |
| Mailing smarter to catalog customers FF Gönül, BD Kim, M Shi Journal of Interactive Marketing 14 (2), 2-16, 2000 | 119 | 2000 |
| Consumer learning and brand valuation: An application on over-the-counter drugs MT Akçura, FF Gönül, E Petrova Marketing Science 23 (1), 156-169, 2004 | 117 | 2004 |
| What kind of patients and physicians value direct-to-consumer advertising of prescription drugs FF Gönül, F Carter, J Wind Health care management science 3, 215-226, 2000 | 101 | 2000 |
| Consumer purchase behavior in a frequently bought product category: estimation issues and managerial insights from a hazard function model with heterogeneity F Gönül, K Srinivasan Journal of the American Statistical Association 88 (424), 1219-1227, 1993 | 98 | 1993 |
| How to compute optimal catalog mailing decisions FF Gönül, FT Hofstede Marketing Science 25 (1), 65-74, 2006 | 96 | 2006 |
| Advances in random utility models report of the workshop on advances in random utility models duke invitational symposium on choice modeling behavior JL Horowitz, D Bolduc, S Divakar, J Geweke, F Gönül, V Hajivassiliou, ... Marketing Letters 5, 311-322, 1994 | 54 | 1994 |
| Modeling multiple sources of heterogeneity in multinomial logit models: methodological and managerial issues F Gonül, K Srinivasan Marketing Science 12 (3), 213-229, 1993 | 42 | 1993 |
| Impact of e-detailing on the number of new prescriptions FF Gönül, FJ Carter Health Care Management Science 13, 101-111, 2010 | 28 | 2010 |
| Dynamic labor force participation decisions of males in the presence of layoffs and uncertain job offers F Gönül Journal of Human Resources, 195-220, 1989 | 23 | 1989 |
| Estimating price expectations in the OTC medicine market: An application of dynamic stochastic discrete choice models to scanner panel data FF Gönül Journal of Econometrics 89 (1-2), 41-56, 1998 | 22 | 1998 |
| Innovative Teaching: An Empirical Study of Computer-Aided Instruction in Quantitative Business Courses FF Gönül, R Solano Journal of Statistics Education 21 (1), 23, 2013 | 20 | 2013 |
| Estimation of promotional strategies for newer vs older drugs based on physician prescribing data FF Gönül, FJ Carter Jr International Journal of Pharmaceutical and Healthcare Marketing 6 (1), 39-54, 2012 | 18 | 2012 |
| On the Use of Expectations Data in Micro Surveys: The Case of Retirement. KI Wolpin, F Gonul | 15 | 1985 |
| A dynamic model of repeat purchase and brand switching behavior in a consumer products category FF Gönül, K Srinivasan Journal of Retailing and Consumer Services 4 (3), 185-191, 1997 | 14 | 1997 |
