| How do brands' facebook posts induce consumers'e-word-of-mouth behavior?: Informational versus emotional message strategy: A computational analysis T Kim, H Kim, Y Kim Journal of Advertising Research 59 (4), 402-413, 2019 | 42 | 2019 |
| Effects of ironic advertising on consumers’ attention, involvement and attitude T Kim, O Kim Journal of Marketing Communications 24 (1), 53-67, 2018 | 23 | 2018 |
| Unintended consequences of warmth appeals: an extension of the compensation effect between warmth and competence to advertising T Kim, JG Ball Journal of Advertising 50 (5), 622-638, 2021 | 20 | 2021 |
| Self-and social motivation to interact with a brand on Facebook: the moderating roles of self-expression and brand engagement in a student sample T Kim, O Kim Cyberpsychology, Behavior, and Social Networking 19 (5), 328-334, 2016 | 20 | 2016 |
| Predictors of viewing youtube videos on incheon chinatown tourism in south korea: Engagement and network structure factors W Yoo, T Kim, S Lee Sustainability 13 (22), 12534, 2021 | 5 | 2021 |
| How spatial distance and message strategy in cause-related marketing ads influence consumers’ ad believability and attitudes T Kim, J Kim Sustainability 13 (12), 6775, 2021 | 5 | 2021 |
| Brand recovery after crisis: The interplay of relationship norms and types of brand apology in consumer responses to recovery efforts SY Lee, T Kim Journal of Marketing Communications, 1-23, 2023 | 3 | 2023 |
| Unintended Negative Effects of the Warmth Advertising Appeal on Brand Competence and Brand Attitude: A Compensation Effect between Brand Warmth and Competence T Kim | 2 | 2016 |
| The Effect of Social Media on Preventive Behavioural Intention During the COVID-19 Pandemic: Mediating Roles of Interpersonal Communication, Social Media Expression and Knowledge W Yoo, SH Oh, T Kim Journal of Creative Communications 18 (2), 166-182, 2023 | | 2023 |
| Knowledge Structure Analysis of Academic Research on Drones HY Park, T Kim 디지털콘텐츠학회논문지 (J. DCS) 22 (9), 1511-1519, 2021 | | 2021 |
| The Negative Effect of the Advertising Endorser's Smile and Consumer's Self-construal Level on Purchase Intention of the Brand in the Expensive Product Category T Kim The Journal of the Korea Contents Association 21 (6), 678-686, 2021 | | 2021 |
| THE EFFECT OF CAUSE PROXIMITY AND MESSAGE CONCRETENESS ON ATTITUDE TOWARD CAUSE-RELATED ADVERTISING: THE MEDIATING ROLE OF ADVERTISING BELIEVABILITY T Kim, H Kim American Academy of Advertising. Conference. Proceedings (Online), 40-40, 2018 | | 2018 |
| UNINTENDED NEGATIVE EFFECTS OF THE WARMTH ADVERTISING APPEAL ON BRAND COMPETENCE AND PERCEIVED PRODUCT QUALITY: A COMPENSATION EFFECT BETWEEN BRAND WARMTH AND COMPETENCE T Kim, JG Ball American Academy of Advertising. Conference. Proceedings (Online), 65, 2017 | | 2017 |
| THE SELF-AND SOCIAL MOTIVATION TO INTERACT WITH A BRAND ON FACEBOOK T Kim, O Kim American Academy of Advertising. Conference. Proceedings (Online), 41, 2015 | | 2015 |
| Encouraging eWOM on Social Media T Kim, H Kim, Y Kim Report Research, 19, 0 | | |
