Marketing capability development in micro manufacturing enterprises GG Inan, AE Kop American Journal of Industrial and Business Management 8 (01), 1, 2018 | 15 | 2018 |
The usage of social media in new product development process: The benefits and the challenges R Liu, AE Kop Handbook of research on integrating social media into strategic marketing …, 2015 | 10 | 2015 |
Does social media really help?: From customer involvement to new product success R Liu, AE Kop International Journal of Online Marketing (IJOM) 6 (3), 15-33, 2016 | 2 | 2016 |
The Role and Impact of Technology, Digitalisation and Social Media on Consumer Experience in the Tourism and Hospitality Industry (from the view of Women Entrepreneurs) AE Kop Women’s Empowerment Within the Tourism, 181-195, 2023 | 1 | 2023 |
Understanding innovation capability in micro enterprises GG Inan, AE Kop, US Bititci POMS 27th Annual Conference at Orlando, USA. Prieiga per internetą: https …, 2016 | 1 | 2016 |
Destination Marketing for Yoga, Meditation, Spa, and Ayurveda AE Kop International Handbook of Skill, Education, Learning, and Research …, 2024 | | 2024 |
Use of Media (Traditional/Digital) in Promoting Medical and Wellness Tourism AE Kop International Handbook of Skill, Education, Learning, and Research …, 2024 | | 2024 |
Digitalisation and Marketing Capability on International Business Performance: an Empirical Study S Altay, AE Kop, GG Inan Logistics Research Network (LRN) Conference 2023, 2023 | | 2023 |
Women Entrepreneurs in Turkey: The Empirical Analysis of Microcredit Applications and Economic Growth Relations AE Kop, S Yener, A Arslan Empowering Women Through Microfinance in Developing Countries (ed: Y …, 2023 | | 2023 |
Digitalisation and Marketing Capability Impacts on International Business Performance: An Empirical Study AE Kop, S Altay, GG Inan Logistics Network Conferences: Supply Chain Sustainability, Edinburgh, 2023 | | 2023 |
Uluslararası/Küresel Pazarlamada Teknoloji Ve Dijitalleşme AE Kop, S Altay, GG Inan Uluslararası ve Küresel Pazarlama: Gelişmeler, Trendler ve Uygulamalar …, 2023 | | 2023 |
Kompulsif Satın Alma ve Alışveriş Bağımlılığı AE Kop, N Engizek Pazarlamanın Karanlık Yüzü (editor: Senem Ergan), 79-97, 2023 | | 2023 |
Yaratıcı Girişimcilik AE Kop Girişimcilikte Güncel Yaklaşımlar (ed: Solmaztürk, A. B. and Hirlak, B …, 2022 | | 2022 |
The Use of Social Media Channels For Incremental and Radical Innovations, AE Kop 2nd AEM and TIM PhD Programs, 2019 | | 2019 |
How Social Media Channels can be used during NPD by B2B and B2C Companies AE Kop 26th IPDMC: Innovation and Product Development Management Conference, 2019 | | 2019 |
The Social Media channels For Idea Gathering for B2Cs AE Kop, GG Inan 1. International Politics and Social Science Symposium, 2018 | | 2018 |
Understanding Innovation Capability in Micro Enterprises AE Kop, GG Inan, U Bititci POMS 27th Annual Conference, 2016 | | 2016 |
The usage of social media channels on different methods of identifying consumer hidden needs process AE Kop 15.th of The symposium of Production Research with International Participation, 2015 | | 2015 |