Caroline Tynan
Caroline Tynan
Professor Emeritus, Nottingham University Business School
Verified email at - Homepage
Cited by
Cited by
Co-creating value for luxury brands
C Tynan, S McKechnie, C Chhuon
Journal of business research 63 (11), 1156-1163, 2010
Experience Marketing: a review and reassessment
C Tynan, S McKechnie
Journal of Marketing Management 25 (5-6), 501-517, 2009
Relationship marketing in consumer markets–rhetoric or reality?
L O’Malley, C Tynan
European Journal of marketing, 2000
Market segmentation
AC Tynan, J Drayton
Journal of Marketing Management 2 (3), 301-335, 1987
Electronic trading, interorganizational systems and the nature of buyer-seller relationships: The need for a network perspective
C Cunningham, C Tynan
International Journal of Information Management 13 (1), 3-28, 1993
The utility of the relationship metaphor in consumer markets: a critical evaluation
L O'malley, C Tynan
Journal of Marketing Management 15 (7), 587-602, 1999
A review of the marriage analogy in relationship marketing
C Tynan
Journal of marketing Management 13 (7), 695-703, 1997
Interpreting value in the customer service experience using customer-dominant logic
C Tynan, S McKechnie, S Hartley
Journal of marketing management 30 (9-10), 1058-1081, 2014
Service performance gap: re-evaluation and redevelopment
P Chenet, C Tynan, A Money
Journal of Business Research 46 (2), 133-147, 1999
Conducting focus groups—a guide for first‐time users
AC Tynan, JL Drayton
Marketing Intelligence & Planning, 1988
The service performance gap: testing the redeveloped causal model
P Chenet, C Tynan, A Money
European Journal of Marketing, 2000
A Reappraisal of the Relationship Marketing Constructs of Commitment and Trust
L O’Malley, AC Tynan
New and Evolving Paradigms: The Emerging Future of Marketing, American …, 1997
Beyond sophistication: Dimensions of advertising literacy
S O'Donohoe, C Tynan
International Journal of Advertising 17 (4), 467-482, 1998
Social meanings in Christmas consumption: an exploratory study of UK celebrants consumption rituals
S McKechnie, C Tynan
Journal of Consumer Behaviour 5 (2), 130-144, 2006
The scope for market segmentation within the charity market: an empirical analysis
BB Schlegelmilch, AC Tynan
Managerial and Decision Economics 10 (2), 127-134, 1989
Relationship Marketing
L O’Malley, AC Tynan
The Marketing Book, 6th Edition, Baker, M. J. and Hart, S. (Eds.) ., 33-55, 2008
Self-gift giving: Understanding consumers and exploring brand messages
MT Heath, C Tynan, CT Ennew
Journal of Marketing Communications 17 (02), 127-144, 2011
Tourists’ emotions as a resource for customer value creation, cocreation, and destruction: A customer-grounded understanding
S Malone, S McKechnie, C Tynan
Journal of Travel Research 57 (7), 843-855, 2018
Who volunteers?: An investigation into the characteristics of charity volunteers
BB Schlegelmilch, C Tynan
Journal of Marketing Management 5 (2), 133-151, 1989
Self-gift giving in China and the UK: Collectivist versus individualist orientations
C Tynan, TP Heath, C Ennew, Wang, F., & Sun, L.
Journal of Marketing Management 26 (11-12), 1112-1128, 2010
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