Oded Lowengart
Cited by
Cited by
Rural tourism in Israel: service quality and orientation
A Reichel, O Lowengart, A Milman
Tourism management 21 (5), 451-459, 2000
Explicit solutions of optimization models and differential games with nonsmooth (asymmetric) reference-price effects
G Fibich, A Gavious, O Lowengart
Operations Research 51 (5), 721-734, 2003
Web-store aesthetics in e-retailing: A conceptual framework and some theoretical implications
N Tractinsky, O Lowengart
Academy of Marketing Science Review 2007, 1, 2007
Reference price conceptualisations: An integrative framework of analysis
O Lowengart
Journal of Marketing Management 18 (1-2), 145-171, 2002
The dynamics of price elasticity of demand in the presence of reference price effects
G Fibich, A Gavious, O Lowengart
Journal of the Academy of Marketing Science 33 (1), 66-78, 2005
Differential effects of product category on shoppers' selection of web-based stores: A probabilistic modeling approach.
O Lowengart, N Tractinsky
J. Electron. Commer. Res. 2 (4), 142-156, 2001
Perceptual positioning of international, national and private brands in a growing international market: An empirical study
S Ghose, O Lowengart
Journal of Brand Management 9 (1), 45-62, 2001
Price–quality relationship in the presence of asymmetric dynamic reference quality effects
A Gavious, O Lowengart
Marketing Letters 23 (1), 137-161, 2012
Optimal price promotion in the presence of asymmetric reference‐price effects
G Fibich, A Gavious, O Lowengart
Managerial and Decision Economics 28 (6), 569-577, 2007
Zooming in: Self-emergence of movements in new product growth
J Goldenberg, O Lowengart, D Shapira
Marketing Science 28 (2), 274-292, 2009
Consumer choice and preference for brand categories
S Ghose, O Lowengart
Journal of Marketing Analytics 1 (1), 3-17, 2013
The paradox of simplicity: Effects of role on the preference and choice of product visual simplicity level
E Eytam, N Tractinsky, O Lowengart
International Journal of Human-Computer Studies 105, 43-55, 2017
Calorie information effects on consumers' food choices: Sources of observed gender heterogeneity
A Heiman, O Lowengart
Journal of Business Research 67 (5), 964-973, 2014
Applying international reference price‐Market structure, information seeking and consumer welfare
O Lowengart, S Mizrahi
International Marketing Review, 2000
Taste tests: impacts of consumer perceptions and preferences on brand positioning strategies
S Ghose, O Lowengart
Journal of Targeting, Measurement and Analysis for Marketing 10 (1), 26-41, 2001
E-retailers' competitive intensity: A positioning mapping analysis
N Tractinsky, O Lowengart
Journal of Targeting, Measurement and Analysis for Marketing 12 (2), 114-136, 2003
The effects of information about health hazards in food on consumers’ choice process
A Heiman, O Lowengart
Journal of Econometrics 162 (1), 140-147, 2011
The marketing of sacred goods: interaction of consumers and retailers
N Zaidman, O Lowengart
Journal of International Consumer Marketing 13 (4), 5-27, 2001
Gender segmentation to increase brand preference? The role of product involvement
E Friedmann, O Lowengart
Journal of Product & Brand Management, 2019
Effect of consumer characteristics on optimal reference price
O Lowengart, S Mizrahi, R Yosef
Journal of Revenue and Pricing Management 2 (3), 201-215, 2003
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