Jeongwen Chiang
Jeongwen Chiang
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The decomposition of promotional response: An empirical generalization
DR Bell, J Chiang, V Padmanabhan
Marketing Science 18 (4), 504-526, 1999
A simultaneous approach to the whether, what and how much to buy questions
J Chiang
Marketing Science 10 (4), 297-315, 1991
The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis
SY Lam, J Chiang, A Parasuraman
Journal of interactive marketing 22 (4), 19-39, 2008
Markov chain Monte Carlo and models of consideration set and parameter heterogeneity
J Chiang, S Chib, C Narasimhan
Journal of Econometrics 89 (1-2), 223-248, 1998
Price competition with reduced consumer switching costs: The case of “wireless number portability” in the cellular phone industry
M Shi, J Chiang, BD Rhee
Management science 52 (1), 27-38, 2006
Discrete and continuous representations of unobserved heterogeneity in choice modeling
M Wedel, W Kamakura, N Arora, A Bemmaor, J Chiang, T Elrod, ...
Marketing Letters 10, 219-232, 1999
Product development strategies for established market pioneers, early followers, and late entrants
WT Robinson, J Chiang
Strategic Management Journal 23 (9), 855-866, 2002
Are Sutton's Predictions Robust?: Empirical Insights into Advertising, R & D, and Concentration
WT Robinson, J Chiang
The Journal of Industrial Economics, 389-408, 1996
Determining consumers’ discount rates with field studies
S Yao, CF Mela, J Chiang, Y Chen
Journal of Marketing Research 49 (6), 822-841, 2012
Contrasting the drivers of switching intent and switching behavior in contractual service settings
J Wirtz, P Xiao, J Chiang, N Malhotra
Journal of Retailing 90 (4), 463-480, 2014
Competing coupon promotions and category sales
J Chiang
Marketing Science 14 (1), 105-122, 1995
A cross-category analysis of shelf-space allocation, product variety, and retail margins
J Chiang, R Wilcox
Marketing Letters 8, 183-191, 1997
Discrete/continuous models of consumer demand with binding nonnegativity constraints
J Chiang, LF Lee
Journal of Econometrics 54 (1-3), 79-93, 1992
Promotions and the pattern of grocery shopping time
J Chiang, CF Chung, ET Cremers
Journal of Applied Statistics 28 (7), 801-819, 2001
Discrete and continuous representation of heterogeneity
M Wedel, WA Kamakura, N Arora, A Bemmaor, J Chiang, T Elrod, P Lenk, ...
Marketing Letters 3, 217-230, 1999
Heterogeneity and bayesian methods in choice modeling
M Wedel, W Kamakura, N Arora, A Bemmaor, J Chiang, T Elrod, ...
Marketing Letters 10 (3), 219-232, 1999
Dyad calling behavior: Asymmetric power and tie strength dynamics
M Shi, B Yang, J Chiang
Journal of Interactive Marketing 42 (1), 63-79, 2018
Discrete/continuous choice and purchase decision econometric models for consumer demand
J Chiang
University of Minnesota, 1988
Do market pioneers maintain their innovative spark over time?
J Chiang, WT Robinson
The" 84/14/2" rule revisited: what drives choice, incidence and quantity elasticities?
DR Bell, J Chiang, V Padmanabhan
Marketing Working Paper Series; MKTG 97.089, 1997
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