| The decomposition of promotional response: An empirical generalization DR Bell, J Chiang, V Padmanabhan Marketing Science 18 (4), 504-526, 1999 | 655 | 1999 |
| A simultaneous approach to the whether, what and how much to buy questions J Chiang Marketing Science 10 (4), 297-315, 1991 | 369 | 1991 |
| The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis SY Lam, J Chiang, A Parasuraman Journal of interactive marketing 22 (4), 19-39, 2008 | 249 | 2008 |
| Markov chain Monte Carlo and models of consideration set and parameter heterogeneity J Chiang, S Chib, C Narasimhan Journal of Econometrics 89 (1-2), 223-248, 1998 | 249 | 1998 |
| Price competition with reduced consumer switching costs: The case of “wireless number portability” in the cellular phone industry M Shi, J Chiang, BD Rhee Management science 52 (1), 27-38, 2006 | 153 | 2006 |
| Discrete and continuous representations of unobserved heterogeneity in choice modeling M Wedel, W Kamakura, N Arora, A Bemmaor, J Chiang, T Elrod, ... Marketing Letters 10, 219-232, 1999 | 150 | 1999 |
| Product development strategies for established market pioneers, early followers, and late entrants WT Robinson, J Chiang Strategic Management Journal 23 (9), 855-866, 2002 | 134 | 2002 |
| Are Sutton's Predictions Robust?: Empirical Insights into Advertising, R & D, and Concentration WT Robinson, J Chiang The Journal of Industrial Economics, 389-408, 1996 | 118 | 1996 |
| Determining consumers’ discount rates with field studies S Yao, CF Mela, J Chiang, Y Chen Journal of Marketing Research 49 (6), 822-841, 2012 | 107 | 2012 |
| Contrasting the drivers of switching intent and switching behavior in contractual service settings J Wirtz, P Xiao, J Chiang, N Malhotra Journal of Retailing 90 (4), 463-480, 2014 | 103 | 2014 |
| Competing coupon promotions and category sales J Chiang Marketing Science 14 (1), 105-122, 1995 | 89 | 1995 |
| A cross-category analysis of shelf-space allocation, product variety, and retail margins J Chiang, R Wilcox Marketing Letters 8, 183-191, 1997 | 51 | 1997 |
| Discrete/continuous models of consumer demand with binding nonnegativity constraints J Chiang, LF Lee Journal of Econometrics 54 (1-3), 79-93, 1992 | 42 | 1992 |
| Promotions and the pattern of grocery shopping time J Chiang, CF Chung, ET Cremers Journal of Applied Statistics 28 (7), 801-819, 2001 | 28 | 2001 |
| Discrete and continuous representation of heterogeneity M Wedel, WA Kamakura, N Arora, A Bemmaor, J Chiang, T Elrod, P Lenk, ... Marketing Letters 3, 217-230, 1999 | 18 | 1999 |
| Heterogeneity and bayesian methods in choice modeling M Wedel, W Kamakura, N Arora, A Bemmaor, J Chiang, T Elrod, ... Marketing Letters 10 (3), 219-232, 1999 | 16 | 1999 |
| Dyad calling behavior: Asymmetric power and tie strength dynamics M Shi, B Yang, J Chiang Journal of Interactive Marketing 42 (1), 63-79, 2018 | 3 | 2018 |
| Discrete/continuous choice and purchase decision econometric models for consumer demand J Chiang University of Minnesota, 1988 | 3 | 1988 |
| Do market pioneers maintain their innovative spark over time? J Chiang, WT Robinson | 2 | 1997 |
| The" 84/14/2" rule revisited: what drives choice, incidence and quantity elasticities? DR Bell, J Chiang, V Padmanabhan Marketing Working Paper Series; MKTG 97.089, 1997 | 2 | 1997 |
