Szu-chi Huang
Cited by
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How endowed versus earned progress affects consumer goal commitment and motivation
Y Zhang, SC Huang
Journal of Consumer Research 37 (4), 641-654, 2010
Motivational consequences of perceived velocity in consumer goal pursuit
SC Huang, Y Zhang
Journal of Marketing Research 48 (6), 1045-1056, 2011
So near and yet so far: The mental representation of goal progress.
S Huang, Y Zhang, SM Broniarczyk
Journal of personality and social psychology 103 (2), 225, 2012
Counteractive construal in consumer goal pursuit
Y Zhang, S Huang, SM Broniarczyk
Journal of Consumer Research 37 (1), 129-142, 2010
From close to distant: The dynamics of interpersonal relationships in shared goal pursuit
S Huang, SM Broniarczyk, Y Zhang, M Beruchashvili
Journal of Consumer Research 41 (5), 1252-1266, 2015
Step by step: Sub-goals as a source of motivation
S Huang, L Jin, Y Zhang
Organizational Behavior and Human Decision Processes 141, 1-15, 2017
Been there, done that: The impact of effort investment on goal value and consumer motivation
Y Zhang, J Xu, Z Jiang, SC Huang
Journal of Consumer Research 38 (1), 78-93, 2011
All roads lead to Rome: The impact of multiple attainment means on motivation.
S Huang, Y Zhang
Journal of Personality and Social Psychology 104 (2), 236, 2013
Understanding consumer perceptions of advertising: A theoretical framework of attitude and confidence
T Daugherty, K Logan, SC Chu, SC Huang
American academy of advertising. conference. Proceedings (Online), 308, 2008
Having less, giving more? Two preregistered replications of the relationship between social class and prosocial behavior
A Stamos, F Lange, S Huang, S Dewitte
Journal of Research in Personality 84, 103902, 2020
Social information avoidance: when, why, and how it is costly in goal pursuit
SC Huang
Journal of Marketing Research 55 (3), 382-395, 2018
When others cross psychological distance to help: Highlighting prosocial actions toward outgroups encourages philanthropy
MD Henderson, S Huang, CA Chang
Journal of Experimental Social Psychology 48 (1), 220-225, 2012
Internet Use, Group Identity, and Political Participation among Taiwanese Americans.
WC Wang, T Huang, SC Huang, LJ Wang
China Media Research 5 (4), 2009
How winning changes motivation in multiphase competitions.
S Huang, J Etkin, L Jin
Journal of Personality and Social Psychology 112 (6), 813, 2017
When individual goal pursuit turns competitive: How we sabotage and coast.
S Huang, SC Lin, Y Zhang
Journal of Personality and Social Psychology 117 (3), 605, 2019
The unexpected positive impact of fixed structures on goal completion
L Jin, SC Huang, Y Zhang
Journal of Consumer Research 40 (4), 711-725, 2013
College-educated youths' attitudes toward global brands: Implications for global marketing strategies
SC Chu, SC Huang
Journal of International Consumer Marketing 22 (2), 129-145, 2010
Planning for multiple shopping goals in the marketplace
J Suher, S Huang, L Lee
Journal of Consumer Psychology 29 (4), 642-651, 2019
Portraying humans as machines to promote health: unintended risks, mechanisms, and solutions
A Weihrauch, SC Huang
Journal of Marketing 85 (3), 184-203, 2021
It’s the journey, not the destination: How metaphor drives growth after goal attainment.
SC Huang, J Aaker
Journal of personality and social psychology 117 (4), 697, 2019
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