Michael Obal
Cited by
Cited by
Maximizing buyer–supplier relationships in the Digital Era: Concept and research agenda
M Obal, RA Lancioni
Industrial Marketing Management 42 (6), 851-854, 2013
Trust development in e‐services: A cohort analysis of millennials and baby boomers
M Obal, W Kunz
Journal of Service Management, 2013
Why do incumbents sometimes succeed? Investigating the role of interorganizational trust on the adoption of disruptive technology
M Obal
Industrial Marketing Management 42 (6), 900-908, 2013
Customer participation and new product performance: Towards the understanding of the mechanisms and key contingencies
T Morgan, M Obal, S Anokhin
Research Policy 47 (2), 498-510, 2018
What drives post-adoption usage? Investigating the negative and positive antecedents of disruptive technology continuous adoption intentions
M Obal
Industrial Marketing Management 63, 42-52, 2017
Managing business relationships during a pandemic: Conducting a relationship audit and developing a path forward
M Obal, TT Gao
Industrial Marketing Management 88, 247-254, 2020
How Can Social Networking Sites Help Us? The Role of Online Weak Ties in the IMC Mix
M Obal, G Burtch, W Kunz
International Journal of Integrated Marketing Communications 3 (2), 33-47, 2011
Cross-cultural differences in uses of online experts
M Obal, W Kunz
Journal of Business Research 69 (3), 1148-1156, 2016
Investigating social media as a firm’s signaling strategy through an IPO
A Mumi, M Obal, Y Yang
Small Business Economics 53 (3), 631-645, 2019
Whom should we talk to? Investigating the varying roles of internal and external relationship quality on radical and incremental innovation performance
M Obal, R Kannan‐Narasimhan, G Ko
Journal of Product Innovation Management 33, 136-147, 2016
Integrating sustainability into new product development: The role of organizational leadership and culture
M Obal, T Morgan, G Joseph
Journal of Small Business Strategy 30 (1), 43-57, 2020
Investigating the moderating effects of perceived technological change on sales force acceptance
M Obal, T Morgan
Journal of Business-to-Business Marketing 25 (4), 319-338, 2018
Stock market reactions to new product launches in international markets: The moderating role of culture
MB Talay, MB Akdeniz, M Obal, JD Townsend
Journal of International Marketing 27 (4), 81-98, 2019
Type of knowledge sharing and its impact on collaborative new product development
E Thomas, M Obal
International Journal of Innovation Management 22 (02), 1850020, 2018
Improving banner ad strategies through predictive modeling
MW Obal, W Lv
Journal of Research in Interactive Marketing, 2017
Let's get engaged! Crossing the threshold of marketing’s engagement era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
MW Obal, N Krey, C Bushardt
Springer, 2015
Evaluating the role of weak ties in the context of an online social network
M Obal, G Burtch, W Kunz
Marketing Theory and Applications 23, 176-185, 2012
Strategic change and innovation reputation: Opening up the innovation process
T Morgan, M Obal, RD Jewell
Journal of Business Research 132, 249-259, 2021
Customer participation in new product Development and new product performance: the moderating role of expertise
T Morgan, M Obal
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
Generational differences in online trust development: Millennials v. Baby Boomers
M Obal
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015
The system can't perform the operation now. Try again later.
Articles 1–20