| Consumer responses to strategic customer extensions KD Preiksaitis, PA Dacin Journal of Product & Brand Management 30 (2), 244-261, 2021 | 3 | 2021 |
| How consumers create alternative consumer journeys via imaginative mental experiences K Mosher Queen's University (Canada), 2018 | 1 | 2018 |
| Gossip and Discordant Narrative Brand Evolution K Preiksaitis, AI Mitchell ACR North American Advances 51, 472-473, 2023 | | 2023 |
| Consumer Gossip and Brand Community Dynamics D McBreen, K Preiksaitis, AI Mitchell 2022 Winter AMA Educators Conference 33, 377-381, 2022 | | 2022 |
| Consuming the Sociality of Place M Thomas, A Mitchell, K Cours Anderson, K Preiksaitis, D Leavins ACR North American Advances, 2021 | | 2021 |
| Creating and Managing Strategic Brand Performances K Preiksaitis, AI Mitchell Winter AMA Educators Conference 31, SBM-13, 2020 | | 2020 |
| The Theatre of Experience: Brand-Consumer Dynamics in Multimedium Environments K Preiksaitis, AI Mitchell ACR North American Advances 48, 592-595, 2020 | | 2020 |
| Exploring the Importance of Imagination on Consumption Processes and Market Dynamics K Mosher, AI Mitchell Winter AMA Educators Conference 29, S25, 2018 | | 2018 |
| R4. Human Brands and Their Consumers: How Consumers Reform Brand Understandings Following Critical Incidents K Mosher Preiksaitis ACR North American Advances, 2018 | | 2018 |
| Taking Consumers for Granted: How Brand Changes May Have Big Consequences K Mosher, PA Dacin Academy of Marketing's Global Brand Conference 11, 195-200, 2016 | | 2016 |
| The Effects of Doing Business: Consumer Responses to Typical Business Changes K Mosher, PA Dacin Summer AMA Academic Conference 27, B-40, 2016 | | 2016 |
| Alternative Consumption Experiences Via Imaginative Fantasy Creation K Mosher, PA Dacin ACR North American Advances, 2016 | | 2016 |
Alexander I. MitchellVisiting Assistant Professor, University of South FloridaVerified email at usf.edu
Alexander I. MitchellVisiting Assistant Professor, University of South FloridaVerified email at usf.edu