Amitava Chattopadhyay
Amitava Chattopadhyay
INSEAD--The GlaxoSmithKline Chaired Professor of Corporate Innovation Innovation
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Cited by
Cited by
Effects of color as an executional cue in advertising: They're in the shade
GJ Gorn, A Chattopadhyay, T Yi, DW Dahl
Management science 43 (10), 1387-1400, 1997
Waiting for the web: how screen color affects time perception
GJ Gorn, A Chattopadhyay, J Sengupta, S Tripathi
Journal of marketing research 41 (2), 215-225, 2004
Consumer control and empowerment: a primer
L Wathieu, L Brenner, Z Carmon, A Chattopadhyay, K Wertenbroch, ...
Marketing Letters 13, 297-305, 2002
Effects of context and part-category cues on recall of competing brands
JW Alba, A Chattopadhyay
Journal of Marketing Research 22 (3), 340-349, 1985
Salience effects in brand recall
JW Alba, A Chattopadhyay
Journal of Marketing Research 23 (4), 363-369, 1986
Humor in advertising: The moderating role of prior brand evaluation
A Chattopadhyay, K Basu
Journal of Marketing Research 27 (4), 466-476, 1990
Rethinking marketing programs for emerging markets
NDN Dawar, A Chattopadhyay
Long Range Planning 35 (5), 457-474, 2002
The use of visual mental imagery in new product design
DW Dahl, A Chattopadhyay, GJ Gorn*
Journal of marketing research 36 (1), 18-28, 1999
Does your company have the right logo? How and why circular-and angular-logo shapes influence brand attribute judgments
Y Jiang, GJ Gorn, M Galli, A Chattopadhyay
Journal of Consumer Research 42 (5), 709-726, 2016
The different roles of product originality and usefulness in generating word-of-mouth
S Moldovan, J Goldenberg, A Chattopadhyay
International Journal of Research in Marketing 28 (2), 109-119, 2011
Facilitating and rewarding creativity during new product development
JE Burroughs, DW Dahl, CP Moreau, A Chattopadhyay, GJ Gorn
Journal of Marketing 75 (4), 53-67, 2011
The situational importance of recall and inference in consumer decision making
A Chattopadhyay, JW Alba
Journal of Consumer Research 15 (1), 1-12, 1988
The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context
L Jiang, J Hoegg, DW Dahl, A Chattopadhyay
Journal of Consumer Research 36 (5), 778-791, 2010
Name letter branding: Valence transfers when product specific needs are active
CM Brendl, A Chattopadhyay, BW Pelham, M Carvallo
Journal of Consumer Research 32 (3), 405-415, 2005
Managing brand experience: The market contact audit™
A Chattopadhyay, JL Laborie
Journal of Advertising Research 45 (1), 9-16, 2005
On the perceived value of money: The reference dependence of currency numerosity effects
K Wertenbroch, D Soman, A Chattopadhyay
Journal of Consumer Research 34 (1), 1-10, 2007
Does attitude toward the ad endure? The moderating effects of attention and delay
A Chattopadhyay, P Nedungadi
Journal of Consumer Research 19 (1), 26-33, 1992
The impact of moods generated by television programs on responses to advertising
M Mathur, A Chattopadhyay
Psychology & Marketing 8 (1), 59-77, 1991
Hearing voices: The impact of announcer speech characteristics on consumer response to broadcast advertising
A Chattopadhyay, DW Dahl, RJB Ritchie, KN Shahin
Journal of Consumer Psychology 13 (3), 198-204, 2003
To zap or not to zap: A study of the determinants of channel switching during commercials
S Siddarth, A Chattopadhyay
Marketing Science 17 (2), 124-138, 1998
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