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Kyuhong Han
Kyuhong Han
Assistant Professor of Marketing, Korea University
Verified email at korea.ac.kr
Title
Cited by
Cited by
Year
Relative strategic emphasis and firm-idiosyncratic risk: The moderating role of relative performance and demand instability
K Han, V Mittal, Y Zhang
Journal of Marketing 81 (4), 25-44, 2017
1052017
Political identity and financial risk taking: Insights from social dominance orientation
K Han, J Jung, V Mittal, JD Zyung, H Adam
Journal of Marketing Research 56 (4), 581-601, 2019
612019
Value appropriation and firm shareholder value: Role of advertising and receivables management
C Frennea, K Han, V Mittal
Journal of Marketing Research 56 (2), 291-309, 2019
512019
Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact.
V Mittal, K Han, JY Lee, S Sridhar
Journal of Marketing Research (JMR) 58 (4), 2021
372021
How political identity shapes customer satisfaction
D Fernandes, N Ordabayeva, K Han, J Jung, V Mittal
Journal of Marketing 86 (6), 116-134, 2022
342022
Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us
V Mittal, K Han, C Frennea, M Blut, M Shaik, N Bosukonda, S Sridhar
Marketing Letters 34 (2), 171-187, 2023
192023
Customer Engagement and Employee Engagement: A Research Review and Agenda
V Mittal, K Han, RA Westbrook
Customer Engagement Marketing, 173-201, 2018
172018
Attribute-level satisfaction, overall customer satisfaction, and performance outcomes in business-to-business firms
V Mittal, K Han, JY Lee, B Im, S Sridhar
Mays Business School Research Paper, 2017
132017
How Politics Shapes Consumption Behavior
N Ordabayeva, D Fernandes, K Han, J Jung
Impact at JMR, 2021
42021
The Dual Role of Advertising in Brand Management
K Han
Rice University, 2019
22019
Deepwater Horizon: Lessons in Corporate Branding
V Mittal, K Han
Available at SSRN 3004910, 2017
22017
The Value of Safety Training for Business-to-Business Firms
Y Chen, S Sridhar, K Han, S Singh, V Mittal, T Im
JOURNAL OF MARKETING RESEARCH, 2024
12024
Understanding Our Divisions: Politics’ Effect on Marketplace Dynamics
M Rocklage, N Ordabayeva, D Fernandes, K Han, J Jung, V Mittal, ...
ACR North American Advances, 2021
2021
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