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THOMAS C. OGUINN
THOMAS C. OGUINN
Verified email at wisc.edu
Title
Cited by
Cited by
Year
BRAND COMMUNITY
AM Muniz, TC O'Guinn
Journal of consumer research 27, 412-32, 0
9571*
Compulsive buying: A phenomenological exploration
TC O'Guinn, RJ Faber
Journal of consumer research 16 (2), 147-157, 1989
23181989
A clinical screener for compulsive buying
RJ Faber, TC O'guinn
Journal of consumer Research 19 (3), 459-469, 1992
14691992
The role of television in the construction of consumer reality
TC O'Guinn, LJ Shrum
Journal of consumer research 23 (4), 278-294, 1997
7201997
Advertising and integrated brand promotion
T O'guinn, C Allen, RJ Semenik, AC Scheinbaum
Cengage Learning, 2014
6372014
Compulsive consumption
RJ Faber, TC O'Guinn, R Krych
ACR North American Advances, 1987
5411987
Heaven on earth: consumption at Heritage Village, USA
TC O'Guinn, RW Belk
Journal of Consumer Research 16 (2), 227-238, 1989
4701989
The effects of television consumption on social perceptions: The use of priming procedures to investigate psychological processes
LJ Shrum, RS Wyer Jr, TC O'Guinn
Journal of Consumer Research 24 (4), 447-458, 1998
4511998
Publicidad y comunicación integral de marca
TC O'Guinn, CT Allen, RJ Semenik, MO Staines
Thomson, 2004
4162004
Branding in a hyperconnected world: Refocusing theories and rethinking boundaries
V Swaminathan, A Sorescu, JBEM Steenkamp, TCG O’Guinn, B Schmitt
Journal of Marketing 84 (2), 24-46, 2020
3992020
Compulsive consumption and credit abuse
RJ Faber, TC O'Guinn
Journal of Consumer Policy 11 (1), 97-109, 1988
3851988
Processes and effects in the construction of social reality: Construct accessibility as an explanatory variable
LJ Shrum, TC O'GUINN
Communication Research 20 (3), 436-471, 1993
3661993
Classifying compulsive consumers: Advances in the development of a diagnostic tool
RJ Faber, TC O'Guinn
ACR North American Advances, 1989
3581989
The effects of scarcity on consumer decision journeys
R Hamilton, D Thompson, S Bone, LN Chaplin, V Griskevicius, ...
Journal of the Academy of Marketing Science 47, 532-550, 2019
3212019
13 Communal consumption and the brand
TC O’Guinn, AM Muniz Jr
Inside consumption: Consumer motives, goals, and desires, 252, 2005
2312005
How nothing became something: White space, rhetoric, history, and meaning
JW Pracejus, GD Olsen, TC O'guinn
Journal of Consumer Research 33 (1), 82-90, 2006
2222006
Touching greatness: The central midwest Barry Manilow fan club
TC O'Guinn
ACR Special Volumes, 1991
2111991
Effect of media advertising and other sources on movie selection
RJ Faber, TC O'Guinn
Journalism Quarterly 61 (2), 371-377, 1984
1951984
Segmenting the hispanic market-the use of spanish-language radio
TC OGuinn, TP Meyer
Journal of Advertising Research 23 (6), 9-16, 1984
1481984
Acculturation: The impact of divergent paths on buyer behavior
TC O'Guinn, WN Lee, RJ Faber
ACR North American Advances, 1986
1471986
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Articles 1–20