Dong Hoo Kim
Dong Hoo Kim
Verified email at cau.ac.kr
Title
Cited by
Cited by
Year
Gucci versus Old Navy: Interplay of brand personality and regulatory focus in advertising persuasion
DH Kim, Y Sung
Psychology & Marketing 30 (12), 1076-1087, 2013
582013
Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness
DH Kim, YH Sung, SY Lee, D Choi, Y Sung
Computers in Human Behavior 57, 312-320, 2016
382016
‘Where I come from’determines,‘how I construe my future’: the fit effect of culture, temporal distance, and construal level
DH Kim, Y Sung, M Drumwright
International Journal of Advertising 37 (2), 270-288, 2018
162018
Mobile payment service usage: US consumers’ motivations and intentions
JH Jung, E Kwon, DH Kim
Computers in Human Behavior Reports 1, 100008, 2020
152020
Can brand experience shorten consumers’ psychological distance toward the brand? The effect of brand experience on consumers’ construal level
DH Kim, D Song
Journal of Brand Management 26 (3), 255-267, 2019
122019
The influence of self-concept on ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising
DH Kim, JJ Yoo, WN Lee
Journal of Marketing Communications 24 (7), 734-745, 2018
122018
Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads
YH Sung, DH Kim, D Choi, SY Lee
Telematics and Informatics 52, 101427, 2020
92020
Brand personality usage in crisis communication in Facebook
J Han, YH Sung, DH Kim
Journal of Promotion Management 24 (6), 798-819, 2018
92018
“I'll donate money today and time tomorrow”: The moderating role of attitude toward nonprofit organizations on donation intention
D Song, DH Kim
International Journal of Nonprofit and Voluntary Sector Marketing 25 (3), e1659, 2020
82020
‘How do you feel about a disease?’The effect of psychological distance towards a disease on health communication
DH Kim
International Journal of Advertising 38 (1), 139-153, 2019
82019
Surviving a crisis: how crisis type and psychological distance can inform corporate crisis responses
SY Lee, YH Sung, D Choi, DH Kim
Journal of Business Ethics 168 (4), 795-811, 2021
72021
Can Pokémon GO catch brands? The fit effect of game characters and brands on efficacy of brand communications
DH Kim, S Kim, D Song
Journal of Marketing Communications 25 (6), 645-660, 2019
72019
Effects of gay-themed advertising among young heterosexual adults from US and South Korea
N Um, DH Kim
Social Sciences 8 (1), 17, 2019
42019
Actual Dove versus ideal L’Oréal: Impact of self-related brand image on advertising persuasiveness
DH Kim, YH Sung, NH Um
Journal of Marketing Communications 25 (5), 535-552, 2019
32019
Distance matters: the effects of self-brand connections and construal levels on ad responses
SY Lee, CY Yoo, DH Kim, YH Sung
International Journal of Advertising 40 (3), 403-430, 2021
22021
Snapchat vs. Instagram: Social Network Sites and Self-Disclosure Differences Before and After Use
DH Kim, J Cabosky, M Meyer
The Journal of Social Media in Society 9 (2), 306-318, 2020
12020
EXPLORING THE RELATIONSHIP BETWEEN PSYCHOLOGICAL DISTANCE AND MOTIVATIONS TO USE MEDIA
JH Jung, DH Kim, Y Sung, J Lee
2016 Global Marketing Conference at Hong Kong, 1130-1130, 2016
12016
The Real Me or the Ideal Me: A Match between Self-Concept and Ad Message Framing
DH Kim, JJ Yoo, WN Lee
ACR Asia-Pacific Advances, 2015
12015
How do self-brand connections affect ad responses among South Korean consumers? The roles of reference groups and message construals
DH Kim, YH Sung, SY Lee, CY Yoo
International Journal of Market Research 63 (4), 494-513, 2021
2021
The Persuasive Impact of Fit between Message Goals (Promotion vs. Prevention) and Modality of Message on Social Media
DH Kim, YA Song
The Journal of the Korea Contents Association 21 (2), 604-621, 2021
2021
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