| Understanding interactive online advertising: Congruence and product involvement in highly and lowly arousing, skippable video ads D Belanche, C Flavián, A Pérez-Rueda Journal of Interactive Marketing 37 (1), 75-88, 2017 | 388 | 2017 |
| Instagram Stories versus Facebook Wall: an advertising effectiveness analysis D Belanche, I Cenjor, A Pérez-Rueda Spanish Journal of Marketing-ESIC 23 (1), 69-94, 2019 | 275 | 2019 |
| Intention to use analytical artificial intelligence (AI) in services–the effect of technology readiness and awareness C Flavián, A Pérez-Rueda, D Belanche, LV Casaló Journal of Service Management 33 (2), 293-320, 2022 | 244 | 2022 |
| Mobile apps use and WOM in the food delivery sector: the role of planned behavior, perceived security and customer lifestyle compatibility D Belanche, M Flavián, A Pérez-Rueda Sustainability 12 (10), 4275, 2020 | 209 | 2020 |
| Determinants of multi-service smartcard success for smart cities development: A study based on citizens’ privacy and security perceptions D Belanche-Gracia, LV Casaló-Ariño, A Pérez-Rueda Government information quarterly 32 (2), 154-163, 2015 | 147 | 2015 |
| Consumer empowerment in interactive advertising and eWOM consequences: The PITRE model D Belanche, C Flavián, A Pérez-Rueda Journal of Marketing Communications 26 (1), 1-20, 2020 | 92 | 2020 |
| User adaptation to interactive advertising formats: The effect of previous exposure, habit and time urgency on ad skipping behaviors D Belanche, C Flavián, A Pérez-Rueda Telematics and Informatics 34 (7), 961-972, 2017 | 91 | 2017 |
| The role of customers in the gig economy: how perceptions of working conditions and service quality influence the use and recommendation of food delivery services D Belanche, LV Casaló, C Flavián, A Pérez-Rueda Service Business 15 (1), 45-75, 2021 | 86 | 2021 |
| Brand recall of skippable vs non-skippable ads in YouTube: Readapting information and arousal to active audiences D Belanche, C Flavián, A Pérez-Rueda Online Information Review 44 (3), 545-562, 2020 | 53 | 2020 |
| The influence of personality on learning outcomes and attitudes: The case of discussants in the classroom C Fandos-Herrera, J Jiménez-Martínez, C Orús, A Pérez-Rueda, JM Pina The International Journal of Management Education 21 (1), 100754, 2023 | 31 | 2023 |
| Instagram como herramienta de aprendizaje en el aula universitaria D Belanche, N Lozano, A Pérez-Rueda IN-RED 2019. Congreso de Innovación Educativa y Docencia en Red, 198-210, 2019 | 24 | 2019 |
| The influence of arousal on advertising effectiveness D Belanche, C Flavián, A Pérez-Rueda Measuring Behavior 2014, 32-36, 2014 | 20 | 2014 |
| Developing a learning network on YouTube: Analysis of student satisfaction with a learner-generated content activity D Belanche, LV Casaló, C Orús, A Pérez-Rueda Educational Networking: A Novel Discipline for Improved Learning Based on …, 2020 | 14 | 2020 |
| Instagram as a learning space to introduce virtual technology tools into post-COVID higher education D Belanche, M Flavián, S Ibáñez-Sánchez, A Pérez-Rueda Handbook of research on developing a post-pandemic paradigm for virtual …, 2021 | 7 | 2021 |
| Stimulating Users in Online Pre-Roll Ads: How to Use Arousal for Different Advertising Audiences D Belanche, C Flavián, A Pérez-Rueda Advances in Advertising Research X: Multiple Touchpoints in Brand …, 2019 | 2 | 2019 |
| The importance of social comparison in perceived justice during the service recovery process Ó Aguilar-Rojas, C Fandos-Herrera, A Pérez-Rueda European Journal of Management and Business Economics, 2024 | 1 | 2024 |
| How to use arousal stimuli to enhance effectiveness of different pre-roll advertising formats D Belanche, C Flavián, A Pérez-Rueda Global Marketing Conference, 1166-1167, 2018 | 1 | 2018 |
| El papel de las emociones y la personalidad en las actividades de aprendizaje activo con YouTube DB Gracia, LC Ariño, CO Sanclemente, AP Rueda Buenas prácticas en la docencia universitaria con apoyo de TIC: experiencias …, 2018 | 1 | 2018 |
| Instagram como herramienta para la integración de los Objetivos de Desarrollo Sostenible en productos y marcas AL Pérez Rueda, D Belanche Gracia, M Flavián Lázaro, S Barta Arroyos Universidad de Zaragoza, 2022 | | 2022 |
| La cara oculta de la clase: escape room A Izaga Pardo, M Puebla Guedea, JL Murillo Luna, E García Uceda, ... Universidad de Zaragoza, 2021 | | 2021 |
Daniel BelancheProfessor of Marketing, Universidad de ZaragozaVerified email at unizar.es
