| Valuable virality E Akpinar, J Berger Journal of Marketing Research 54 (2), 318-330, 2017 | 321 | 2017 |
| Drivers of cultural success: The case of sensory metaphors. E Akpinar, J Berger Journal of Personality and Social Psychology 109 (1), 20, 2015 | 49 | 2015 |
| Sharing product harm information: The effects of self-construal and self-relevance E Akpinar, PWJ Verlegh, A Smidts International Journal of Research in Marketing 35 (2), 319-335, 2018 | 30 | 2018 |
| Value integration effects on evaluations of retro brands K Dogerlioglu-Demir, P Tansuhaj, J Cote, E Akpinar Journal of Business Research 77, 124-130, 2017 | 21 | 2017 |
| Combating the fear of COVID‐19 through shared accommodations: Does perceived human presence create a sense of social connectedness? K Dogerlioglu‐Demir, E Akpinar, M Ceylan Journal of Consumer Behaviour 21 (2), 400-413, 2022 | 16 | 2022 |
| Better together: involving consumers in the ideation, creation and dissemination of transformative value N Bilstein, PWJ Verlegh, J Klostermann, E Akpinar Journal of Service Management 33 (4/5), 520-530, 2022 | 13 | 2022 |
| Consumer Information Sharing E Akpinar | 8 | 2013 |
| New directions in word-of-mouth E Akpinar, J Berger ACR North American Advances, 2012 | 5 | 2012 |
| Are 1-endings the new 9-endings? An alternative for generating price discount perceptions K Dogerlioglu-Demir, E Akpinar, Z Gurhan-Canli, C Koçaş Journal of Retailing and Consumer Services 66, 102912, 2022 | 4 | 2022 |
| Viral marketing works best with emotional appeals E Akpinar, J Berger Journal of Marketing Research 54 (2), 2017 | 4 | 2017 |
| Social exclusion and sharing goals about the self M Ceylan, S Atalay, E Akpinar NA-Advances in Consumer Research, 493-494, 2019 | 1 | 2019 |
| Consumer Attachment Styles and Preference For Sharing Products K Dogerlioglu Demir, E Akpinar ACR North American Advances, 2018 | 1 | 2018 |
| Corporate social responsibility and word of mouth: A systematic review and synthesis of literature E Akpinar Communicating Corporate Social Responsibility in the Digital Era, 245-273, 2017 | 1 | 2017 |
| When and Why Do Consumers Share Product Harm Information? E Akpinar, P Verlegh, A Smidts Advances in Consumer Research 41, 644-645, 2013 | 1 | 2013 |
| Valuable Virality: the Effect of Advertising Appeals and Brand Integralness E Akpinar, J Berger ACR North American Advances, 2012 | 1 | 2012 |
| Unveiling the dynamics of emotions in society through an analysis of online social network conversations B Sener, E Akpinar, MB Ataman Scientific Reports 13 (1), 14997, 2023 | | 2023 |
| GERİBİLDİRİMLERİN TAVSİYE ALANLAR VE MARKALAR ÜZERİNDEKİ ETKİLERİ E Ozgen, E Akpİnar, PW Verlegh PressAcademia Procedia 15 (1), 182-183, 2022 | | 2022 |
| Feedback on Recommendation: Language Study E Ozgen, E Akpinar OSF, 2021 | | 2021 |
| Ezgi Akpinar: What gets some product content talked about more than others? E Akpinar | | 2014 |
| The Cultural Success of Sensory Metaphorical Phrases E Akpinar, J Berger ACR North American Advances, 2012 | | 2012 |
Jonah BergerThe Wharton SchoolVerified email at wharton.upenn.edu
