Elfriede Penz
Elfriede Penz
Associate Professor, WU Vienna
Verified email at wu.ac.at
Cited by
Cited by
Enhancing the trustworthiness of qualitative research in international business
RR Sinkovics, E Penz, PN Ghauri
Management international review 48 (6), 689-714, 2008
Forget the Real Thing take the Copy! An Explanatory Model for the Volitional Purchase of Counterfeit Products
E Penz, B Stottinger
ACR North American Advances, 2005
Analysing textual data in international marketing research
RR Sinkovics, E Penz, PN Ghauri
Qualitative Market Research: An International Journal, 2005
The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach‐avoidance conflicts in online and offline settings
E Penz, MK Hogg
European Journal of Marketing, 2011
Sex or gender? Expanding the sex-based view by introducing masculinity and femininity as predictors of financial risk taking
K Meier-Pesti, E Penz
Journal of Economic Psychology 29 (2), 180-196, 2008
Original brands and counterfeit brands—do they have anything in common?
E Penz, B Stöttinger
Journal of consumer behaviour: An international research review 7 (2), 146-163, 2008
Social distance between residents and international tourists—Implications for international business
RR Sinkovics, E Penz
International Business Review 18 (5), 457-469, 2009
Voluntary purchase of counterfeit products: empirical evidence from four countries
E Penz, BB Schlegelmilch, B Stöttinger
Journal of International Consumer Marketing 21 (1), 67-84, 2008
Empowerment of SME websites—Development of a web-empowerment scale and preliminary evidence
RR Sinkovics, E Penz
Journal of International Entrepreneurship 3 (4), 303-315, 2005
A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits
E Penz, B Stöttinger
Journal of Brand Management 19 (7), 581-594, 2012
Knowledge management in marketing
BB Schlegelmilch, E Penz
The Marketing Review 3 (1), 5-19, 2002
Corporate image and product similarity—Assessing major demand drivers for counterfeits in a multi‐country study
E Penz, B Stöttinger
Psychology & Marketing 25 (4), 352-381, 2008
Concurrent ownership of brands and counterfeits: Conceptualization and temporal transformation from a consumer perspective
B Stöttinger, E Penz
Psychology & Marketing 32 (4), 373-391, 2015
Power versus trust–what matters more in collaborative consumption?
E Hofmann, B Hartl, E Penz
Journal of Services Marketing, 2017
Predicting consumer digital piracy behavior: The role of rationalization and perceived consequences
I Vida, MK Koklič, M Kukar‐Kinney, E Penz
Journal of Research in Interactive Marketing, 2012
“Sustainability is a nice bonus” the role of sustainability in carsharing from a consumer perspective
B Hartl, T Sabitzer, E Hofmann, E Penz
Journal of Cleaner Production 202, 88-100, 2018
Researching the socio‐cultural context: putting social representations theory into action
E Penz
International Marketing Review, 2006
“It's practical, but no more controllable”: Social representations of the electronic purse in Austria
E Penz, K Meier-Pesti, E Kirchler
Journal of Economic Psychology 25 (6), 771-787, 2004
Fostering sustainable travel behavior: Role of sustainability labels and goal-directed behavior regarding touristic services
E Penz, E Hofmann, B Hartl
Sustainability 9 (6), 1056, 2017
Multilingual elite-interviews and software-based analysis: Problems and solutions based on CAQDAS
RR Sinkovics, E Penz
International Journal of Market Research 53 (5), 705-724, 2011
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