| How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’ S Champlin, Y Sterbenk, K Windels, M Poteet International journal of advertising 38 (8), 1240-1263, 2019 | 147 | 2019 |
| Selling feminism: How female empowerment campaigns employ postfeminist discourses K Windels, S Champlin, S Shelton, Y Sterbenk, M Poteet Journal of Advertising 49 (1), 18-33, 2020 | 121 | 2020 |
| Is femvertising the new greenwashing? Examining corporate commitment to gender equality Y Sterbenk, S Champlin, K Windels, S Shelton Journal of Business Ethics 177 (3), 491-505, 2022 | 111 | 2022 |
| Stereotypical or just typical: how do US practitioners view the role and function of gender stereotypes in advertisements? K Windels Current Research on Gender Issues in Advertising, 82-105, 2018 | 96 | 2018 |
| The influence of self-construal and materialism on social media intensity: A study of China and the United States SC Chu, K Windels, S Kamal International Journal of Advertising 35 (3), 569-588, 2016 | 89 | 2016 |
| The construction of gender and creativity in advertising creative departments K Windels, WN Lee Gender in Management: An International Journal 27 (8), 502-519, 2012 | 87 | 2012 |
| Will changing media change the world? An exploratory investigation of the impact of digital advertising on opportunities for creative women KL Mallia, K Windels Journal of interactive advertising 11 (2), 30-44, 2011 | 84 | 2011 |
| Soft skills: The difference between leading and leaving the advertising industry? K Windels, KL Mallia, SJ Broyles Journal of Advertising Education 17 (2), 17-27, 2013 | 72 | 2013 |
| How being female impacts learning and career growth in advertising creative departments K Windels, KL Mallia Employee Relations 37 (1), 122-140, 2015 | 48 | 2015 |
| My friend likes this brand: Do ads with social context attract more attention on social networking sites? K Windels, J Heo, Y Jeong, L Porter, AR Jung, R Wang Computers in Human Behavior 84, 420-429, 2018 | 46 | 2018 |
| The fire starter and the brand steward: An examination of successful leadership traits for the advertising-agency creative director KL Mallia, K Windels, SJ Broyles Journal of Advertising Research 53 (3), 339-353, 2013 | 43 | 2013 |
| What's in a number? Minority status and implications for creative professionals K Windels Creativity research journal 23 (4), 321-329, 2011 | 36 | 2011 |
| Does the creative boys’ club begin in the classroom? K Windels, WN Lee, YH Yeh Journal of Advertising Education 14 (2), 15-24, 2010 | 35 | 2010 |
| Measuring the organisational impact on creativity: The creative code intensity scale MW Stuhlfaut, K Windels International Journal of Advertising 31 (4), 795-818, 2012 | 31 | 2012 |
| Altered states: The effects of media and technology on the creative process in advertising agencies MW Stuhlfaut, K Windels Journal of Marketing Communications 25 (1), 1-27, 2019 | 23 | 2019 |
| New advertising agency roles in the ever-expanding media landscape K Windels, M Stuhlfaut Journal of Current Issues & Research in Advertising 39 (3), 226-243, 2018 | 22 | 2018 |
| Female Representation among Advertising's Creative Elite: A Content Analysis of the Communication Arts Advertising Annual KL Mallia, K Windels Advertising & Society Quarterly 18 (4), 2018 | 21 | 2018 |
| Feminists, feminisms, and advertising: Some restrictions apply JM Báez, C Bronstein, CA Coleman, J Dee, JM Grow, X Han, ... Lexington Books, 2017 | 15 | 2017 |
| The creative code: A moderator of divergent thinking in the development of marketing communications MW Stuhlfaut, K Windels Journal of Marketing Communications 21 (4), 241-259, 2015 | 15 | 2015 |
| Confined creativity: the influence of creative code intensity on risk taking in advertising agencies K Windels, MW Stuhlfaut Journal of Current Issues & Research in Advertising 35 (2), 147-166, 2014 | 11 | 2014 |
