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Shreyans Goenka
Shreyans Goenka
Verified email at vt.edu - Homepage
Title
Cited by
Cited by
Year
Charities can increase the effectiveness of donation appeals by using a morally congruent positive emotion
S Goenka, SMJ Van Osselaer
Journal of Consumer Research 46 (4), 774-790, 2019
882019
The Malleable Morality of Conspicuous Consumption
S Goenka, M Thomas
Journal of Personality and Social Psychology 118 (3), 562-583, 2020
752020
When is Sensory Consumption Immoral?
S Goenka, M Thomas
Journal of Personality and Social Psychology 125 (1), 198–218, 2023
302023
Why is it Wrong to Sell Your Body? Understanding Liberals’ vs. Conservatives’ Moral Objections to Bodily Markets
S Goenka, SMJ van Osselaer
Journal of Marketing 87 (1), 64–80, 2023
142023
Are Conservatives Less Likely Than Liberals to Accept Welfare? The Psychology of Welfare Politics
S Goenka, M Thomas
Journal of the Association for Consumer Research 7 (3), 305-315, 2022
62022
Moral Foundations Theory and Consumer Behavior
S Goenka, M Thomas
Journal of Consumer Psychology, 2024
2024
The effect of firm size on perceived product healthiness
BL Bonetti, S Goenka, F May
Marketing Letters, 1-14, 2023
2023
Partisan Media Sentiment Toward Artificial Intelligence
A Yi, S Goenka, M Pandelaere
Social Psychological and Personality Science, 2023
2023
Price Partitioning of Socio-Moral Surcharges
S Goenka, R Bagchi
Available at SSRN 4509257, 2023
2023
A Pluralistic Approach to Consumer Morality
S Goenka
Cornell University, 2020
2020
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